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Size of TV Advertising vs Digital Marketing by Augustine Fou
Size of TV Advertising vs Digital Marketing by Augustine Fou
Size of TV Advertising vs Digital Marketing by Augustine Fou
Size of TV Advertising vs Digital Marketing by Augustine Fou
Size of TV Advertising vs Digital Marketing by Augustine Fou
Size of TV Advertising vs Digital Marketing by Augustine Fou
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Size of TV Advertising vs Digital Marketing by Augustine Fou

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size of TV advertis

size of TV advertis

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  • 1. In 2012 TV advertising is $64 billion Digital marketing was $38 billion TV vs Digital Ad DollarsTV advertising market size vs digital marketing total spend Augustine Fou- 1 - Source: PwC via MarketingCharts Dec 2013
  • 2. Major Media Ad Spending Augustine Fou- 2 - 2013 TV Ad Spend $66B Internet Ad Spend $42B
  • 3. Broadcast TV $20 cpm Cable TV $18 CPM Radio $5 cpm Magazines $20 Newspaper $35 Out of Home $4 Internet $11 Direct mail $40 CPM Comparative Media Costs Cost per Thousand (CPM): Cost to reach 1,000 users or impressions Source: OAAA, 2011 Augustine Fou- 3 -
  • 4. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 5. Related Slideshares http://www.slideshare.net/augustinefou/usefulness-of-advertising-by-augustine-fou-marketing- consigliere http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine-fou http://www.slideshare.net/augustinefou/mythbusting-tv-advertising-by-augustine-fou http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine-fou http://www.slideshare.net/augustinefou/left-side-is-branding-right-side-is-performance-by- augustine-fou http://www.slideshare.net/augustinefou/digital-time-per-week-surpasses-tv-time-per-week-by- augustine-fou http://www.slideshare.net/augustinefou/digital-ad-malpractices-investigated-by-augustine-fou- technical-forensics http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-numbers-comparison-by- augustine-fou Augustine Fou- 5 -
  • 6. Most Effective Ads for College Students http://www.marketingcharts.com/wp/tel evision/data-dive-us-tv-ad-spend-and- influence-22524/

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