Size of TV Advertising vs Digital Marketing by Augustine Fou

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  • 1. In 2012 TV advertising is $64 billion Digital marketing was $38 billion TV vs Digital Ad DollarsTV advertising market size vs digital marketing total spend Augustine Fou- 1 - Source: PwC via MarketingCharts Dec 2013
  • 2. Major Media Ad Spending Augustine Fou- 2 - 2013 TV Ad Spend $66B Internet Ad Spend $42B
  • 3. Broadcast TV $20 cpm Cable TV $18 CPM Radio $5 cpm Magazines $20 Newspaper $35 Out of Home $4 Internet $11 Direct mail $40 CPM Comparative Media Costs Cost per Thousand (CPM): Cost to reach 1,000 users or impressions Source: OAAA, 2011 Augustine Fou- 3 -
  • 4. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 5. Related Slideshares http://www.slideshare.net/augustinefou/usefulness-of-advertising-by-augustine-fou-marketing- consigliere http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine-fou http://www.slideshare.net/augustinefou/mythbusting-tv-advertising-by-augustine-fou http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine-fou http://www.slideshare.net/augustinefou/left-side-is-branding-right-side-is-performance-by- augustine-fou http://www.slideshare.net/augustinefou/digital-time-per-week-surpasses-tv-time-per-week-by- augustine-fou http://www.slideshare.net/augustinefou/digital-ad-malpractices-investigated-by-augustine-fou- technical-forensics http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-numbers-comparison-by- augustine-fou Augustine Fou- 5 -
  • 6. Most Effective Ads for College Students http://www.marketingcharts.com/wp/tel evision/data-dive-us-tv-ad-spend-and- influence-22524/