Show Me Dont Tell Me by Augustine FouPresentation Transcript
SHOW MEDon’t Tell Me Dr. Augustine Fou http://linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc.
If someone says he’s a foodie… “I’m a foodie” but… …but is Mayor of a McDonald’s on FourSquareNovember 15, 2012 2
Was it a great article?A more valuable story is one that gets shared most # of views # of sharesNovember 15, 2012. 3
Was it really 5-stars?More reviews and more recent reviews are important 10 reviews 378 reviewsNovember 15, 2012. 4
So what? “Modern users are getting really savvy. They look for clues in order to judge the credibility of the information they are seeing. What are you doing in your marketing to give them that context?” - Dr. Augustine FouNovember 15, 2012 5
Dr. Augustine Fou – Chief Digital Strategist “I show clients how they need to evolve their advertising and marketing in the new digital world.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouNovember 15, 2012 firstname.lastname@example.org 6