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  • 1. Augustine Fou- 1 -Shift of Dollars fromTraditional to DigitalDr. Augustine Fouhttp://linkd.in/augustinefouMarketing Science Consulting Group, Inc.
  • 2. Augustine Fou- 2 -Digital Grew RapidlySource: IAB and Business Insider Oct 2012
  • 3. Augustine Fou- 3 -Digital Nearly Caught TVOnline is 38%Television is 42%Source: IAB and Business Insider Oct 2012
  • 4. Augustine Fou- 4 -Digital vs Other TraditionalSource: IAB/PwC FY 2012 Report, April 2013
  • 5. Augustine Fou- 5 -2012 Brand vs Direct ResponseBrandDirectResponse2012 USAd Spending$162B$100B$62B2012 USInternet Ad$37B$12B$24B39%12%Source: IAB/PwC FY 2012 Report, April 2013
  • 6. Augustine Fou- 6 -TrendlinesSource: IAB/PwC FY 2012 Report, April 2013
  • 7. Augustine Fou- 7 -Related ArticlesTrends in AdvertisingBy: Augustine Fou, Nov 15, 2012Digital Maturity by IndustryBy: Augustine Fou, November 7, 2012Grand Digital CanyonBy: Augustine Fou, November 11, 2010Digital is a PhilosophyBy: Augustine Fou, March 31, 2011Future of AdvertisingBy: Augustine Fou, March 15, 2013Augustine Fou- 7 -
  • 8. Augustine Fou- 8 -Dr. Augustine Fou – Chief Digital Strategist“I advise clients on optimizing theirmarketing mix across traditional anddigital channels – with a tight focus ondriving business impact.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23Augustine Fou@acfouClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou
  • 9. Augustine Fou- 9 -APPENDIX
  • 10. Augustine Fou- 10 -Future of Advertising2012 - $107B2016E - $104Bbranding performance“Soup and Soda” “Cars and Computers”Television ($70B, 2012) Digital ($37B, 2012)Display(Facebook)22%Search(Google)46%Other32%55% 45%Broadcast CableTelevision ($61B, 2016E) Digital ($43B, 2016E)42% 49%Other9%51% 49%Broadcast Cable Branding(Facebook)Performance(Google)
  • 11. Augustine Fou- 11 -Major Media Ad SpendingSource: eMarketer March 2011
  • 12. Augustine Fou- 12 -2009 Brand, DR, DigitalJuly 18, 2012 12Digital ($24B) is equivalent to1/8th of the total brand spend($147B) in the U.S.Digital ($18B) is equivalent to33% of the Direct Responsespend in the U.S. in 2009