• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Search Volume Corroborates Relative Market Share Augustine Fou 2014
 

Search Volume Corroborates Relative Market Share Augustine Fou 2014

on

  • 293 views

Relative search volume trends can be used to gauge or corroborate relative market share and trends.

Relative search volume trends can be used to gauge or corroborate relative market share and trends.

Statistics

Views

Total Views
293
Views on SlideShare
293
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Search Volume Corroborates Relative Market Share Augustine Fou 2014 Search Volume Corroborates Relative Market Share Augustine Fou 2014 Presentation Transcript

    • Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou June 2014 Search Volume to Corroborate Market Share
    • Augustine Fou- 2 - Author’s Commentary “Looking through these triplets of brands and the corresponding search volume trends over time, we can reliably use relative search volume to gauge relative market share. Search volume represents how top of mind a particular brand is; and we have examples from bigger ticket item brands (Samsung) and small ticket items like diapers).” -- Dr Augustine Fou
    • Augustine Fou- 3 - Coke, Pepsi, Dr Pepper Cola Augustine Fou- 3 - Source: Google Trends June 2014
    • Augustine Fou- 4 - Pampers, Luvs, Huggies Diapers Augustine Fou- 4 - Source: Google Trends June 2014
    • Augustine Fou- 5 - Advil, Tylenol, Aspirin Headache Augustine Fou- 5 - Source: Google Trends June 2014
    • Augustine Fou- 6 - Digital Camera Makers Augustine Fou- 6 - Canon, fuji, nikon, olympus, kodak Source: Google Trends June 2014
    • Augustine Fou- 7 - Car Manufacturer Brands Augustine Fou- 7 - Honda, nissan, toyota, mazda, subaru Source: Google Trends June 2014
    • Augustine Fou- 8 - Jet blue, southwest, american airlines Airlines Source: Google Trends June 2014 “American Airlines”“Southwest Airlines” “Delta Airlines”
    • Augustine Fou- 9 - Visa Mastercard American Express Source: Google Trends June 2014 Credit Cards
    • Augustine Fou- 10 - Hertz Avis Budget Source: Google Trends June 2014 Rental Car Companies
    • Augustine Fou- 11 - Nike Adidas Puma Source: Google Trends June 2014 Performance Wear
    • Augustine Fou- 12 - Dell Lenovo/IBM HP/Compaq Source: Google Trends June 2014 PC Brands
    • Augustine Fou- 13 - Amazon.com Barnes&Noble Borders Source: Google Trends June 2014 Booksellers
    • Augustine Fou- 14 - Walmart Kmart Target Source: Google Trends June 2014 Retail
    • Augustine Fou- 15 - CompUSA CircuitCity Best Buy Source: Google Trends June 2014 Electronic Stores
    • Augustine Fou- 16 - Microsoft apple linux Source: Google Trends June 2014 Operating Systems
    • Augustine Fou- 17 - Foot locker Finish line Champs Source: Google Trends June 2014 Foot locker finish line champs Sneaker Providers
    • Augustine Fou- 18 - BJ’s Costco Sam’s Club Source: Google Trends June 2014 Wholesale
    • Augustine Fou- 19 - Sony LG samsung Source: Google Trends June 2014 Electronics
    • Augustine Fou- 20 - Sprint at&t verizon Source: Google Trends June 2014 Wireless Providers
    • Augustine Fou- 21 - Google bing yahoo Source: Google Trends June 2014 Search Engines
    • Augustine Fou- 22 - Hess shell sunoco Source: Google Trends June 2014 Gas Stations
    • Augustine Fou- 23 - Hawaiian tropic coppertone banana boat Source: Google Trends June 2014 Sunscreen
    • Augustine Fou- 24 - Crest oral b colgate Source: Google Trends June 2014 Dental Hygiene
    • Augustine Fou- 25 - Domino’s pizza hut papa johns Source: Google Trends June 2014 Pizza Chains
    • Augustine Fou- 26 - Cvs Rite aid Walgreens Source: Google Trends June 2014 Pharmacies
    • Augustine Fou- 27 - Home depot ace lowes Source: Google Trends June 2014 Hardware
    • Augustine Fou- 28 - Travelocity Priceline Kayak Source: Google Trends June 2014 Travel
    • Augustine Fou- 29 - Geico state farm allstate Source: Google Trends June 2014 Car Insurance
    • Augustine Fou- 30 - Vitamin water gatorade powerade Source: Google Trends June 2014 Sports Drinks
    • Augustine Fou- 31 - Dr. Augustine Fou – Digital Consigliere “I study trends and advise clients on using insights from digital channels to plan and optimize their marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
    • Augustine Fou- 32 - Related Articles http://www.slideshare.net/augustinefou/search-ad-fraud-101-by-augustine- fou-technical-forensics http://www.slideshare.net/augustinefou/search-ad-pricing-cpc-2014- augustine-fou http://www.slideshare.net/augustinefou/search-and-display-work-better- together-augustine-fou-2014 http://www.slideshare.net/augustinefou/digital-advertising-benchmarks- 2014-by-augustine-fou http://www.slideshare.net/augustinefou/organic-ctrs-vs-paid-ctrs-for-search- 2014-augustine-fou Augustine Fou- 32 -