Search Volume Corroborates Relative Market Share Augustine Fou 2014

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Relative search volume trends can be used to gauge or corroborate relative market share and trends.

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Search Volume Corroborates Relative Market Share Augustine Fou 2014

  1. 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou June 2014 Search Volume to Corroborate Market Share
  2. 2. Augustine Fou- 2 - Author’s Commentary “Looking through these triplets of brands and the corresponding search volume trends over time, we can reliably use relative search volume to gauge relative market share. Search volume represents how top of mind a particular brand is; and we have examples from bigger ticket item brands (Samsung) and small ticket items like diapers).” -- Dr Augustine Fou
  3. 3. Augustine Fou- 3 - Coke, Pepsi, Dr Pepper Cola Augustine Fou- 3 - Source: Google Trends June 2014
  4. 4. Augustine Fou- 4 - Pampers, Luvs, Huggies Diapers Augustine Fou- 4 - Source: Google Trends June 2014
  5. 5. Augustine Fou- 5 - Advil, Tylenol, Aspirin Headache Augustine Fou- 5 - Source: Google Trends June 2014
  6. 6. Augustine Fou- 6 - Digital Camera Makers Augustine Fou- 6 - Canon, fuji, nikon, olympus, kodak Source: Google Trends June 2014
  7. 7. Augustine Fou- 7 - Car Manufacturer Brands Augustine Fou- 7 - Honda, nissan, toyota, mazda, subaru Source: Google Trends June 2014
  8. 8. Augustine Fou- 8 - Jet blue, southwest, american airlines Airlines Source: Google Trends June 2014 “American Airlines”“Southwest Airlines” “Delta Airlines”
  9. 9. Augustine Fou- 9 - Visa Mastercard American Express Source: Google Trends June 2014 Credit Cards
  10. 10. Augustine Fou- 10 - Hertz Avis Budget Source: Google Trends June 2014 Rental Car Companies
  11. 11. Augustine Fou- 11 - Nike Adidas Puma Source: Google Trends June 2014 Performance Wear
  12. 12. Augustine Fou- 12 - Dell Lenovo/IBM HP/Compaq Source: Google Trends June 2014 PC Brands
  13. 13. Augustine Fou- 13 - Amazon.com Barnes&Noble Borders Source: Google Trends June 2014 Booksellers
  14. 14. Augustine Fou- 14 - Walmart Kmart Target Source: Google Trends June 2014 Retail
  15. 15. Augustine Fou- 15 - CompUSA CircuitCity Best Buy Source: Google Trends June 2014 Electronic Stores
  16. 16. Augustine Fou- 16 - Microsoft apple linux Source: Google Trends June 2014 Operating Systems
  17. 17. Augustine Fou- 17 - Foot locker Finish line Champs Source: Google Trends June 2014 Foot locker finish line champs Sneaker Providers
  18. 18. Augustine Fou- 18 - BJ’s Costco Sam’s Club Source: Google Trends June 2014 Wholesale
  19. 19. Augustine Fou- 19 - Sony LG samsung Source: Google Trends June 2014 Electronics
  20. 20. Augustine Fou- 20 - Sprint at&t verizon Source: Google Trends June 2014 Wireless Providers
  21. 21. Augustine Fou- 21 - Google bing yahoo Source: Google Trends June 2014 Search Engines
  22. 22. Augustine Fou- 22 - Hess shell sunoco Source: Google Trends June 2014 Gas Stations
  23. 23. Augustine Fou- 23 - Hawaiian tropic coppertone banana boat Source: Google Trends June 2014 Sunscreen
  24. 24. Augustine Fou- 24 - Crest oral b colgate Source: Google Trends June 2014 Dental Hygiene
  25. 25. Augustine Fou- 25 - Domino’s pizza hut papa johns Source: Google Trends June 2014 Pizza Chains
  26. 26. Augustine Fou- 26 - Cvs Rite aid Walgreens Source: Google Trends June 2014 Pharmacies
  27. 27. Augustine Fou- 27 - Home depot ace lowes Source: Google Trends June 2014 Hardware
  28. 28. Augustine Fou- 28 - Travelocity Priceline Kayak Source: Google Trends June 2014 Travel
  29. 29. Augustine Fou- 29 - Geico state farm allstate Source: Google Trends June 2014 Car Insurance
  30. 30. Augustine Fou- 30 - Vitamin water gatorade powerade Source: Google Trends June 2014 Sports Drinks
  31. 31. Augustine Fou- 31 - Dr. Augustine Fou – Digital Consigliere “I study trends and advise clients on using insights from digital channels to plan and optimize their marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  32. 32. Augustine Fou- 32 - Related Articles http://www.slideshare.net/augustinefou/search-ad-fraud-101-by-augustine- fou-technical-forensics http://www.slideshare.net/augustinefou/search-ad-pricing-cpc-2014- augustine-fou http://www.slideshare.net/augustinefou/search-and-display-work-better- together-augustine-fou-2014 http://www.slideshare.net/augustinefou/digital-advertising-benchmarks- 2014-by-augustine-fou http://www.slideshare.net/augustinefou/organic-ctrs-vs-paid-ctrs-for-search- 2014-augustine-fou Augustine Fou- 32 -

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