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Search Kicks Display in Effectiveness by Augustine Fou PhD

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Apr 13, 2012

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Use search ads whenever possible. If you must use display ads, make sure to only pay by CPC (cost per click) because there’s no way to even know if users saw a display ad.

Use search ads whenever possible. If you must use display ads, make sure to only pay by CPC (cost per click) because there’s no way to even know if users saw a display ad.

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Search Kicks Display in Effectiveness by Augustine Fou PhD Search Kicks Display in Effectiveness by Augustine Fou PhD Presentation Transcript