• Save
Search Insights Cause and Effect Purell H1N1 Swine Flu
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Search Insights Cause and Effect Purell H1N1 Swine Flu

  • 1,289 views
Uploaded on

Search volume trends can be used to see cause and effect. In this case, spikes in search around swine flu and H1N1 can be correlated to spikes in search for Purell.

Search volume trends can be used to see cause and effect. In this case, spikes in search around swine flu and H1N1 can be correlated to spikes in search for Purell.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,289
On Slideshare
1,289
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Purell Sales Driven by H1N1 Purell demand and search volume lifted swine flu h1n1 -1- swine flu drove 1st peak h1n1 drove 2nd peak 1 Augustine Fou
  • 2. Related Articles Correlated Search Volume Trends with Stock Performance By: Augustine Fou, July 2013 Benchmarking Organic Search vs Paid Search By: Augustine Fou, August 2013 Search as Research By: Augustine Fou, March 2012 Visual Proof of Click Fraud By: Augustine Fou, November 2013 CPC Benchmarks by Industry and Category By: Augustine Fou, March 2013 -2- Augustine Fou
  • 3. Dr. Augustine Fou – Digital Consigliere “I help my clients find key insights based on the new metrics from digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou