Purell Sales Driven by H1N1
Purell demand and
search volume lifted

swine flu

h1n1
-1-

swine flu drove 1st peak

h1n1 dr...
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Dr. Augustine Fou – Digital Consigliere
“I help my clients find key
insights based on the new
metrics from digital.”
FORME...
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Search Insights Cause and Effect Purell H1N1 Swine Flu

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Search volume trends can be used to see cause and effect. In this case, spikes in search around swine flu and H1N1 can be correlated to spikes in search for Purell.

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Transcript of "Search Insights Cause and Effect Purell H1N1 Swine Flu"

  1. 1. Purell Sales Driven by H1N1 Purell demand and search volume lifted swine flu h1n1 -1- swine flu drove 1st peak h1n1 drove 2nd peak 1 Augustine Fou
  2. 2. Related Articles Correlated Search Volume Trends with Stock Performance By: Augustine Fou, July 2013 Benchmarking Organic Search vs Paid Search By: Augustine Fou, August 2013 Search as Research By: Augustine Fou, March 2012 Visual Proof of Click Fraud By: Augustine Fou, November 2013 CPC Benchmarks by Industry and Category By: Augustine Fou, March 2013 -2- Augustine Fou
  3. 3. Dr. Augustine Fou – Digital Consigliere “I help my clients find key insights based on the new metrics from digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou

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