Search CPC Benchmarks by Industry Category by Augustine Fou

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CPC benchmarks by industry and category; desktop cpc vs mobile cpc, desktop vs mobile cpc, comparing cpcs across industries

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Search CPC Benchmarks by Industry Category by Augustine Fou

  1. 1. CPC Benchmarks by Industry/Category Dr. Augustine Fou http://linkd.in/augustinefou Marketing Science Consulting Group, Inc.-1- Augustine Fou
  2. 2. Desktop CPC vs Mobile CPCbenchmarks by Industry March 2013 Category Desktop CPC Mobile CPC Mobile is % Less Apparel $ 0.83 $ 0.38 -54% Arts & Entertainment $ 0.96 $ 0.47 -51% Beauty & Personal Care $ 1.29 $ 0.76 -41% Business & Industrial $ 1.33 $ 0.86 -35% Computers & Consumer Electronics $ 1.28 $ 0.74 -42% Dining & Nightlife $ 0.83 $ 0.33 -60% Family & Community $ 1.38 $ 0.77 -44% Finance $ 3.46 $ 2.86 -17% Food & Groceries $ 0.82 $ 0.45 -45% Health $ 2.10 $ 1.09 -48% Hobbies & Leisure $ 0.89 $ 0.45 -49% Home & Garden $ 1.43 $ 0.96 -33% Internet & Telecom $ 1.48 $ 0.94 -36% Jobs & Education $ 2.56 $ 1.58 -38% Law & Government $ 2.24 $ 1.24 -45% News, Media & Publications $ 0.91 $ 0.32 -65% Occasions & Gifts $ 1.16 $ 0.48 -59% Real Estate $ 2.27 $ 1.32 -42% Retailers & General Merchandise $ 0.64 $ 0.32 -50% Sports & Fitness $ 0.90 $ 0.34 -62% Travel & Tourism $ 1.03 $ 0.52 -50% Vehicles $ 1.43 $ 1.06 -26% averages $ 1.42 $ 0.83 -45% Source: Desktop CPC Mobile CPC go-Digital Blog, March 2013-2- Augustine Fou
  3. 3. Medical Keywords Local Monthly Searches Approximate Keyword Competition Global Monthly Searches (United States) CPC (Search) - $ cancer 42% 30,400,000 13,600,000 $ 2.42 diabetes 48% 13,600,000 4,090,000 $ 2.86 depression 29% 7,480,000 3,350,000 $ 6.94 arthritis 68% 4,090,000 1,500,000 $ 6.40 cholesterol 42% 3,350,000 1,500,000 $ 5.45 adhd 50% 2,740,000 1,220,000 $ 4.83 allergies 30% 2,740,000 1,500,000 $ 3.42 asthma 46% 2,740,000 823,000 $ 5.61 back pain 48% 2,740,000 1,500,000 $ 4.45 heart disease 33% 2,240,000 1,000,000 $ 1.69 hypertension 16% 1,830,000 673,000 $ 2.26 rheumatoid arthritis 64% 1,500,000 450,000 $ 11.71 fibromyalgia 62% 1,220,000 550,000 $ 3.98 migraines 34% 1,220,000 673,000 $ 3.08 copd 56% 1,000,000 368,000 $ 5.82 osteoporosis 46% 1,000,000 301,000 $ 9.26 bipolar disorder 44% 550,000 368,000 $ 4.98 anxiety disorders 37% 301,000 165,000 $ 1.42 skin problems 42% 301,000 135,000 $ 1.61 sexual conditions 4% 246,000 8,100 $ 2.24 sleep disorders 29% 201,000 135,000 $ 3.24 eye health 40% 74,000 40,500 $ 2.84 heartburn/gerd 29% 3,600 2,400 $ 4.06 $ 4.37 Source: Adwords March 2013-3- Augustine Fou
  4. 4. Top Cholesterol Keywords Local Monthly Global Monthly Searches (United Approximate CPC Keyword Competition Searches States) (Search) - $ cholesterol cholesterol 42% 3,350,000 1,500,000 $ 5.61 cholesterol 42% 3,350,000 1,500,000 $ 5.45 ways to lower 31% 823,000 450,000 $ 3.92 low meals 49% 673,000 450,000 $ 1.58 cholesterol high 44% 301,000 201,000 $ 5.56 cholesterol is high 44% 301,000 201,000 $ 5.88 is high cholesterol 44% 301,000 201,000 $ 5.37 high cholesterol 44% 301,000 201,000 $ 5.92 high cholesterol and 44% 301,000 201,000 $ 5.62 for high cholesterol 44% 301,000 201,000 $ 5.74 lower cholesterol 59% 246,000 165,000 $ 5.39 lower the cholesterol 59% 246,000 165,000 $ 5.06 cholesterol lower 59% 246,000 165,000 $ 5.08 to lower cholesterol 59% 246,000 165,000 $ 4.89 to reduce cholesterol 61% 246,000 135,000 $ 5.32 reduce cholesterol 61% 246,000 135,000 $ 5.43 choléstérol 31% 246,000 3,600 $ 5.85 cholesterol foods 60% 201,000 110,000 $ 4.32 diet cholesterol 65% 201,000 110,000 $ 6.13 cholésterol 31% 165,000 3,600 $ 4.47 foods to lower 48% 165,000 110,000 $ 2.43 to low cholesterol 53% 165,000 110,000 $ 5.25 cholesterol low 53% 165,000 110,000 $ 5.29 low cholesterol 53% 165,000 110,000 $ 4.79 $ 5.01 Source: Adwords March 2013-4- Augustine Fou
  5. 5. Top Cholesterol MOBILE Local Monthly Global Monthly Searches (United Approximate CPC Keyword Competition Searches States) (Search) - $ cholesterol cholesterol 44% 823,000 450,000 $ 1.11 cholesterol 44% 823,000 450,000 $ 1.07 ways to lower 24% 368,000 246,000 $ 1.70 low meals 47% 301,000 201,000 $ 0.49 high cholesterol and 50% 110,000 74,000 $ 1.17 is high cholesterol 50% 110,000 74,000 $ 1.12 for high cholesterol 50% 110,000 74,000 $ 1.20 cholesterol is high 50% 110,000 74,000 $ 1.23 high cholesterol 50% 110,000 74,000 $ 1.24 cholesterol high 50% 110,000 74,000 $ 1.16 lower the cholesterol 63% 74,000 49,500 $ 1.48 cholesterol lower 63% 74,000 49,500 $ 1.48 lower cholesterol 63% 74,000 49,500 $ 1.57 to lower cholesterol 63% 74,000 49,500 $ 1.43 reduce cholesterol 64% 60,500 40,500 $ 1.53 to reduce cholesterol 64% 60,500 40,500 $ 1.50 cholesterol foods 71% 60,500 40,500 $ 0.96 foods to lower 39% 60,500 40,500 $ 0.94 cholesterol low 56% 40,500 33,100 $ 1.49 to low cholesterol 56% 40,500 33,100 $ 1.48 low in cholesterol 56% 40,500 33,100 $ 1.44 low cholesterol 56% 40,500 33,100 $ 1.35 diet cholesterol 76% 40,500 27,100 $ 1.44 $ 1.29 Source: Adwords March 2013-5- Augustine Fou
  6. 6. Search Ad CPC benchmarks by Industry Methodology Using Google Keyword Tool, generate keyword suggestions for each industry sector; then average suggested CPC across the top 200, 400, or 800 keywords. July 2012-6- Augustine Fou
  7. 7. Related Slideshares CPM and CPC Pricing Trends By: Augustine Fou, October 19, 2012 Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013-7- Augustine Fou
  8. 8. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing their marketing mix – from traditional to digital, and within digital from display to search to performance.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou-8- Augustine Fou

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