Physician Nurse Patient
What words they use indicates who they are.
Detect if target users are searching for product by name
Source: Google Trends
swine flu drove 1st
h1n1 drove 2nd
Purell demand and
search volume lifted
Study Cause and Effect
From search marketing to search as research
Instead of thinking of search as just a way to
drive traffic to your site, studying users’ search
patterns can yield specific insights about
customers and demand.
Search Marketing Search as Research
-- Dr Augustine Fou
Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is Chief Digital Strategist of
Marketing Science Consulting Group, Inc., a company
he founded over 11 years ago. He is an industry-
recognized thought leader in digital strategy,
search and social media marketing and former
Group Chief Digital Officer of Omnicom's Healthcare
Dr. Fou is also an Adjunct Professor at NYU in the
School for Continuing and Professional Studies and at
Rutgers University at the Center for Management
Development, where he teaches courses on digital
strategy, social media marketing to executives. He is a
frequent panelist, moderator, and keynote speaker.
Dr. Fou completed his PhD at MIT at the age of 23. He
started his career with McKinsey & Company. He
writes a monthly column on Integrated Marketing for
ClickZ.com, and can be found on Twitter.com @acfou.