Augustine Fou- 1 -
Search Ad CPCSource: Wordstream, Feb 2014
Search ad CPC ranges from $0.29 - $3.09
Augustine Fou- 2 -
U.S. Paid Search Benchmarks
Source: Marin Software via MarketingCharts March 20, 2014
Augustine Fou- 3 -
Search Ads (SEM), SEO
Paid/ SEM Organic
$1 - $10 FREE
Shift allocation to get more clicks at lower cost...
Augustine Fou- 4 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing their
digital spend and integra...
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Search Ad Pricing CPC 2014 Augustine Fou

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Search ad pricing (on CPC basis) ranges from $1 - $10, but could go as high as $70s per click depending on the industry.

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Transcript of "Search Ad Pricing CPC 2014 Augustine Fou"

  1. 1. Augustine Fou- 1 - Search Ad CPCSource: Wordstream, Feb 2014 Search ad CPC ranges from $0.29 - $3.09
  2. 2. Augustine Fou- 2 - U.S. Paid Search Benchmarks Source: Marin Software via MarketingCharts March 20, 2014
  3. 3. Augustine Fou- 3 - Search Ads (SEM), SEO Paid/ SEM Organic $1 - $10 FREE Shift allocation to get more clicks at lower cost For long tail, descriptive keywords For brand terms and expensive keywords CPC 1 - 5% 13 - 69%CTR Source: SlingShot SEO
  4. 4. Augustine Fou- 4 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing their digital spend and integrating marketing across channels and tactics. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustinefouslideshares Bio: http://linkd.in/augustinefou LinkedIn Posts: https://www.linkedin.com/today/author/84444-augustinefou

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