Resting on Laurels(lack of innovation)Means Certain Death                Dr. Augustine Fou                http://www.linke...
RIMM – Blackberry                RIMM rested on its                laurels in the corporate                market and fail...
Nokia – Feature Phones                                Nokia missed the entire                                transition fr...
Kodak – Film                Kodak protected its film                market and missed the                entire transition...
Palm – PDA                Palm created the PDA                category and dominated                it. But it could not  ...
Sony – Walkman                Sony created the                personal music player                category; “Walkman”    ...
Dr. Augustine Fou – Chief Digital Strategist  “I help clients leverage  insights from digital  channels to fuel innovation...
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Resting on Laurels Means Certain Death

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Lack of innovation or innovating too slow can lead incumbent companies like the ones mentioned to go from market leaders to bankrupt.

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Resting on Laurels Means Certain Death

  1. 1. Resting on Laurels(lack of innovation)Means Certain Death Dr. Augustine Fou http://www.linkedin.com/in/augustinefou June 5, 2012. June 5, 2012 1
  2. 2. RIMM – Blackberry RIMM rested on its laurels in the corporate market and failed to innovate. RIMM Share Price is under $9.70 Jun 2012; down from peak of $144 in Apr 2008. Market cap was 16X higher in 2008, just 5 yrs ago. June 5, 2012 2
  3. 3. Nokia – Feature Phones Nokia missed the entire transition from “feature phone” to “smartphone” allowing Apple and Android to take over. Nokia mobile phone market share was 65% in 2005; but dropped off to 15% in 2011. Nokia share price is $2.65 Jun 2012; down from Nokia in blue peak of $40 in Oct 2008. June 5, 2012 3 3
  4. 4. Kodak – Film Kodak protected its film market and missed the entire transition to “digital.” Kodak market cap dropped from $8 billion to bankrupt in 2012. June 5, 2012 4
  5. 5. Palm – PDA Palm created the PDA category and dominated it. But it could not parlay that lead into the smartphone era. By 2007, Palm’s marketshare and interest waned in light of the new iPhone; and it never recovered. June 5, 2012 5
  6. 6. Sony – Walkman Sony created the personal music player category; “Walkman” was synonymous with portable music. But Sony could not translate that dominance into the digital PMP (personal media player) and let Apple eat its lunch. June 5, 2012 6
  7. 7. Dr. Augustine Fou – Chief Digital Strategist “I help clients leverage insights from digital channels to fuel innovation, urgency, and speed.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouJune 5, 2012 7 acfou@mktsci.com

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