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Relative Search Volume Mirrors Market Share by Augustine Fou John Real
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Relative Search Volume Mirrors Market Share by Augustine Fou John Real

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Search volume trends may be useful in studying demand trends and for very mature product categories may often reflect market share as well

Search volume trends may be useful in studying demand trends and for very mature product categories may often reflect market share as well

Published in: Business

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  • 1. Search Volume Mirrors Market Share or Reveals Demand Dr. Augustine Fou John Real January 22, 2013-1- Augustine Fou
  • 2. Interest/Demand-2- Augustine Fou
  • 3. Greek YogurtSearch volume trends indicate interest/demand Source: Google Trends-3- Augustine Fou
  • 4. HDTV – plasma, LCD, LEDSearch volume trends indicate interest/demand Source: Google Trends Dec 2012-4- Augustine Fou
  • 5. Single-Serve CoffeeSearch volume trends indicate interest/demand Keurig Nescafe Verismo Source: Google Trends Dec 2012-5- Augustine Fou
  • 6. Market Share-6- Augustine Fou
  • 7. Cola – Coke, Pepsi, Dr PepperSearch volume trends indicate interest/demand Source: Google Trends Dec 2012-7- Augustine Fou
  • 8. Diapers – Pampers, Luvs, HuggiesSearch volume trends indicate interest/demand Source: Google Trends Dec 2012-8- Augustine Fou
  • 9. Headache – Advil, Tylenol, AspirinSearch volume trends indicate interest/demand Source: Google Trends Dec 2012-9- Augustine Fou
  • 10. Digital Camera MakersRelative search volume may indicate relative market share- 10 - Augustine Fou
  • 11. Car Manufacturer BrandsSearch volume trends indicate interest/demand- 11 - Augustine Fou
  • 12. So What? “Search volume trends may be useful in studying demand trends and for very mature product categories may often reflect market share as well.” - Augustine Fou- 12 - Augustine Fou
  • 13. Dr. Augustine Fou – Chief Digital Strategist “I help my clients find key insights based on the new metrics from digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou
  • 14. John Real – Chief Digital Strategist John Real is an Integrated Marketing / Performance Media, Management Consulting and hands-on IT / Analytics professional with almost 20 years of experience enabling Fortune 500 and Startup Business Leaders / CMOs / CTOs in unlocking demand, finding growth opportunities, harnessing innovation / digital transformations and bringing new products / services / companies to market. He began career in advertising followed by almost a decade with the Media & Marketing practices of McKinsey & Company and is a graduate of Columbia University. John is currently principal of v3Catalyst.com, a Big Data / Multichannel Analytics consultancy and an independent consulting partner with the Ogilvy network (Ogilvy Asia, OgilvyRed, et al): leading and supporting Business Acceleration, Integrated Strategy, Multi-Channel Analytics and Marketing Technology engagements. He was Formerly OgilvyOnes Executive Director of CRM Platforms & Innovation enabling 360 / Real-Time campaign management, integrated insights across channels and CRM strategy & tactics. LinkedIn: http://www.linkedin.com/in/johnreal