Search Volume Mirrors Market Share or Reveals Demand                Dr. Augustine Fou                John Real            ...
Interest/Demand-2-                Augustine Fou
Greek YogurtSearch volume trends indicate interest/demand                                      Source: Google Trends-3-   ...
HDTV – plasma, LCD, LEDSearch volume trends indicate interest/demand      Source: Google Trends Dec 2012-4-               ...
Single-Serve CoffeeSearch volume trends indicate interest/demand            Keurig            Nescafe            Verismo  ...
Market Share-6-             Augustine Fou
Cola – Coke, Pepsi, Dr PepperSearch volume trends indicate interest/demand      Source: Google Trends Dec 2012-7-         ...
Diapers – Pampers, Luvs, HuggiesSearch volume trends indicate interest/demand                           Source: Google Tre...
Headache – Advil, Tylenol, AspirinSearch volume trends indicate interest/demand                              Source: Googl...
Digital Camera MakersRelative search volume may indicate relative market share- 10 -                                      ...
Car Manufacturer BrandsSearch volume trends indicate interest/demand- 11 -                                          August...
So What?     “Search volume trends may be useful in     studying demand trends and for very     mature product categories ...
Dr. Augustine Fou – Chief Digital Strategist “I help my clients find key insights based on the new metrics from digital.” ...
John Real – Chief Digital Strategist John Real is an Integrated Marketing / Performance Media, Management Consulting and h...
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Relative Search Volume Mirrors Market Share by Augustine Fou John Real

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Search volume trends may be useful in studying demand trends and for very mature product categories may often reflect market share as well

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Relative Search Volume Mirrors Market Share by Augustine Fou John Real

  1. 1. Search Volume Mirrors Market Share or Reveals Demand Dr. Augustine Fou John Real January 22, 2013-1- Augustine Fou
  2. 2. Interest/Demand-2- Augustine Fou
  3. 3. Greek YogurtSearch volume trends indicate interest/demand Source: Google Trends-3- Augustine Fou
  4. 4. HDTV – plasma, LCD, LEDSearch volume trends indicate interest/demand Source: Google Trends Dec 2012-4- Augustine Fou
  5. 5. Single-Serve CoffeeSearch volume trends indicate interest/demand Keurig Nescafe Verismo Source: Google Trends Dec 2012-5- Augustine Fou
  6. 6. Market Share-6- Augustine Fou
  7. 7. Cola – Coke, Pepsi, Dr PepperSearch volume trends indicate interest/demand Source: Google Trends Dec 2012-7- Augustine Fou
  8. 8. Diapers – Pampers, Luvs, HuggiesSearch volume trends indicate interest/demand Source: Google Trends Dec 2012-8- Augustine Fou
  9. 9. Headache – Advil, Tylenol, AspirinSearch volume trends indicate interest/demand Source: Google Trends Dec 2012-9- Augustine Fou
  10. 10. Digital Camera MakersRelative search volume may indicate relative market share- 10 - Augustine Fou
  11. 11. Car Manufacturer BrandsSearch volume trends indicate interest/demand- 11 - Augustine Fou
  12. 12. So What? “Search volume trends may be useful in studying demand trends and for very mature product categories may often reflect market share as well.” - Augustine Fou- 12 - Augustine Fou
  13. 13. Dr. Augustine Fou – Chief Digital Strategist “I help my clients find key insights based on the new metrics from digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou
  14. 14. John Real – Chief Digital Strategist John Real is an Integrated Marketing / Performance Media, Management Consulting and hands-on IT / Analytics professional with almost 20 years of experience enabling Fortune 500 and Startup Business Leaders / CMOs / CTOs in unlocking demand, finding growth opportunities, harnessing innovation / digital transformations and bringing new products / services / companies to market. He began career in advertising followed by almost a decade with the Media & Marketing practices of McKinsey & Company and is a graduate of Columbia University. John is currently principal of v3Catalyst.com, a Big Data / Multichannel Analytics consultancy and an independent consulting partner with the Ogilvy network (Ogilvy Asia, OgilvyRed, et al): leading and supporting Business Acceleration, Integrated Strategy, Multi-Channel Analytics and Marketing Technology engagements. He was Formerly OgilvyOnes Executive Director of CRM Platforms & Innovation enabling 360 / Real-Time campaign management, integrated insights across channels and CRM strategy & tactics. LinkedIn: http://www.linkedin.com/in/johnreal

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