Augustine Fou- 1 -
100 million impressions
- 36% bogus impressions
Source: WSJ One-Third of Traffic is Bogus
64 million im...
Augustine Fou- 2 -
Display Ad Global eCPM
Display ad CPMs are in the $0.10 - $0.80 range
Source: Turn, June 2013
Augustine Fou- 3 -
Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing their
digital spend – first by ensuring...
Augustine Fou- 4 -
Related Articles
Augustine Fou- 4 -
http://www.slideshare.net/augustinefou/optimizing-targeting-of-disp...
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Productive Display Ads Effective CPM Cost by Augustine Fou

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Due to multiple factors, there is enormous waste in display ad impressions -- e.g. impressions created by bots, ad not visible to the user, or ad blocked by user.

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Transcript of "Productive Display Ads Effective CPM Cost by Augustine Fou"

  1. 1. Augustine Fou- 1 - 100 million impressions - 36% bogus impressions Source: WSJ One-Third of Traffic is Bogus 64 million impressions - 54% not-in-view Source: comScore June 2013 29 million impressions - 23% ad-blocked by user Source: PageFair, August 2013 22 million impressions $0.50 CPM productive 4.5x higher effective cost
  2. 2. Augustine Fou- 2 - Display Ad Global eCPM Display ad CPMs are in the $0.10 - $0.80 range Source: Turn, June 2013
  3. 3. Augustine Fou- 3 - Dr. Augustine Fou – Agency Czar “I advise clients on optimizing their digital spend – first by ensuring that waste is minimized or eliminated, then by further optimizing based on targeting, etc.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou
  4. 4. Augustine Fou- 4 - Related Articles Augustine Fou- 4 - http://www.slideshare.net/augustinefou/optimizing-targeting-of-display-ads-by-augustine-fou http://www.slideshare.net/augustinefou/display-ad-fraud-101-by-augustine-fou-technical- forensics http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine- fou http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine-fou http://www.slideshare.net/augustinefou/optimization-pyramids-for-digital-ads-by-augustine- fou http://www.slideshare.net/augustinefou/usefulness-of-advertising-by-augustine-fou- marketing-consigliere http://www.slideshare.net/augustinefou/optimizing-targeting-of-display-ads-by-augustine-fou

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