Augustine Fou- 1 -
PR As Free
Marketing
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
March 2014
Augustine Fou- 2 -
Urban Outfitters March 2014
Urban Outfitters Is Under Fire
For Selling A T-Shirt Depicting
'Drunk' Jesu...
Augustine Fou- 3 -
PacSun Feb 2014
Utah mom buys all of
store's 'indecent' T-shirts
Read more:
http://www.usatoday.com/sto...
Augustine Fou- 4 -
Urban Outfitters Jan 2014
Urban Outfitters Pulls
'Depression' Shirt After
Outcry
Read More:
http://www....
Augustine Fou- 5 -
Urban Outfitters Dec 2013
Urban Outfitters Pulls 'Lord
Ganesh' Socks From Stores After
Upsetting Hindus...
Augustine Fou- 6 -
Gap November 2013
http://abcnews.go.com/Business/gap-defends-ad-anti-muslim-vandalism/story?id=21029086...
Augustine Fou- 7 -
Gap October 2012
Gap 'Manifest Destiny'
T-Shirt Pulled After
Huge Outcry
Read more:
http://www.huffingt...
Augustine Fou- 8 -
Dr. Augustine Fou – Digital Consigliere
“I track trends and advise clients
on optimizing advertising ac...
Augustine Fou- 9 -
Related Articles
Augustine Fou- 9 -
http://www.slideshare.net/augustinefou/why-digital-tactics-kick-tra...
Upcoming SlideShare
Loading in...5
×

PR As Free Marketing Brilliant Sustainable

599

Published on

Are these brilliant? or sustainable? or just plain bad acting?

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
599
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "PR As Free Marketing Brilliant Sustainable"

  1. 1. Augustine Fou- 1 - PR As Free Marketing Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com March 2014
  2. 2. Augustine Fou- 2 - Urban Outfitters March 2014 Urban Outfitters Is Under Fire For Selling A T-Shirt Depicting 'Drunk' Jesus Read more: http://www.businessinsider.com/u rban-outfitters-sells-drunk-jesus- shirt-2014-3#ixzz2wFi1qbHL
  3. 3. Augustine Fou- 3 - PacSun Feb 2014 Utah mom buys all of store's 'indecent' T-shirts Read more: http://www.usatoday.com/stor y/news/nation/2014/02/18/ind ecent-t-shirts-utah/5592377/
  4. 4. Augustine Fou- 4 - Urban Outfitters Jan 2014 Urban Outfitters Pulls 'Depression' Shirt After Outcry Read More: http://www.businessinsider.com/ur ban-outfitters-pulls-depression- shirt-after-outcry-2014-1
  5. 5. Augustine Fou- 5 - Urban Outfitters Dec 2013 Urban Outfitters Pulls 'Lord Ganesh' Socks From Stores After Upsetting Hindus Read More: http://www.businessinsider.com/urban- outfitters-pulls-lord-ganesh-socks- 2013-12#ixzz2wFh2fojY
  6. 6. Augustine Fou- 6 - Gap November 2013 http://abcnews.go.com/Business/gap-defends-ad-anti-muslim-vandalism/story?id=21029086 Gap Defends Ad Against Anti-Muslim Vandalism
  7. 7. Augustine Fou- 7 - Gap October 2012 Gap 'Manifest Destiny' T-Shirt Pulled After Huge Outcry Read more: http://www.huffingtonpost.com/ 2012/10/16/gap-manifest- destiny-t-shirt_n_1970659.html
  8. 8. Augustine Fou- 8 - Dr. Augustine Fou – Digital Consigliere “I track trends and advise clients on optimizing advertising across all channels – offline and online – and making them work better together.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  9. 9. Augustine Fou- 9 - Related Articles Augustine Fou- 9 - http://www.slideshare.net/augustinefou/why-digital-tactics-kick-traditional-tactics-in-cost- effectiveness http://www.slideshare.net/augustinefou/why-users-interact-with-ads-by-augustine-fou http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-numbers-comparison-by- augustine-fou http://www.slideshare.net/augustinefou/mythbusting-tv-advertising-by-augustine-fou http://www.slideshare.net/augustinefou/digital-channel-comparison-for-customer-acquisition- by-augustine-fou http://www.slideshare.net/augustinefou/branding-dollars-shift-from-tv-to-digital-video-by- augustine-fou http://www.slideshare.net/augustinefou/digital-ad-spending-branding-vs-direct-response-by- augustine-fou

×