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PR As Free Marketing Brilliant Sustainable
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PR As Free Marketing Brilliant Sustainable

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Are these brilliant? or sustainable? or just plain bad acting?

Are these brilliant? or sustainable? or just plain bad acting?

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PR As Free Marketing Brilliant Sustainable Presentation Transcript

  • 1. Augustine Fou- 1 - PR As Free Marketing Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com March 2014
  • 2. Augustine Fou- 2 - Urban Outfitters March 2014 Urban Outfitters Is Under Fire For Selling A T-Shirt Depicting 'Drunk' Jesus Read more: http://www.businessinsider.com/u rban-outfitters-sells-drunk-jesus- shirt-2014-3#ixzz2wFi1qbHL
  • 3. Augustine Fou- 3 - PacSun Feb 2014 Utah mom buys all of store's 'indecent' T-shirts Read more: http://www.usatoday.com/stor y/news/nation/2014/02/18/ind ecent-t-shirts-utah/5592377/
  • 4. Augustine Fou- 4 - Urban Outfitters Jan 2014 Urban Outfitters Pulls 'Depression' Shirt After Outcry Read More: http://www.businessinsider.com/ur ban-outfitters-pulls-depression- shirt-after-outcry-2014-1
  • 5. Augustine Fou- 5 - Urban Outfitters Dec 2013 Urban Outfitters Pulls 'Lord Ganesh' Socks From Stores After Upsetting Hindus Read More: http://www.businessinsider.com/urban- outfitters-pulls-lord-ganesh-socks- 2013-12#ixzz2wFh2fojY
  • 6. Augustine Fou- 6 - Gap November 2013 http://abcnews.go.com/Business/gap-defends-ad-anti-muslim-vandalism/story?id=21029086 Gap Defends Ad Against Anti-Muslim Vandalism
  • 7. Augustine Fou- 7 - Gap October 2012 Gap 'Manifest Destiny' T-Shirt Pulled After Huge Outcry Read more: http://www.huffingtonpost.com/ 2012/10/16/gap-manifest- destiny-t-shirt_n_1970659.html
  • 8. Augustine Fou- 8 - Dr. Augustine Fou – Digital Consigliere “I track trends and advise clients on optimizing advertising across all channels – offline and online – and making them work better together.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 9. Augustine Fou- 9 - Related Articles Augustine Fou- 9 - http://www.slideshare.net/augustinefou/why-digital-tactics-kick-traditional-tactics-in-cost- effectiveness http://www.slideshare.net/augustinefou/why-users-interact-with-ads-by-augustine-fou http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-numbers-comparison-by- augustine-fou http://www.slideshare.net/augustinefou/mythbusting-tv-advertising-by-augustine-fou http://www.slideshare.net/augustinefou/digital-channel-comparison-for-customer-acquisition- by-augustine-fou http://www.slideshare.net/augustinefou/branding-dollars-shift-from-tv-to-digital-video-by- augustine-fou http://www.slideshare.net/augustinefou/digital-ad-spending-branding-vs-direct-response-by- augustine-fou