Pinterest Brand Porn by Nicole Luthman Melisa Lopez Augustine Fou

Pinterest Brand Porn and Boards of Shame Nicole Luthman and Melisa Lopez with Dr. Augustine Fou Marketing Science Consulting Group, Inc.May 2, 2012 1

Etsy (handmade crafts) Followers: 79,845 Pins: 1,425May 2, 2012 2

West Elm (Home décor) Followers 27,956 Pins 1,582May 2, 2012 3

Whole Foods Followers: 26,574 Pins: 737May 2, 2012 4

Michael Kors Followers 20,656 Pins 709May 2, 2012 5

Bergdorf Goodman Followers 17,758 Pins 1,426May 2, 2012 6

Michael’s (Arts & Crafts) Followers: 13,335 Pins: 919May 2, 2012 7

Shopbop.com Followers 9,555 Pins 1,419May 2, 2012 8

Home Depot Followers 1,817 Pins 584May 2, 2012 9

Lowe’s Followers 6,191 Pins 701May 2, 2012 10

LIFESTYLE BRANDSMay 2, 2012 11

Martha Stewart Followers: 35,749 Pins: 132May 2, 2012 12

Luxefinds.com Followers 235,505 Pins 10,378May 2, 2012 13

Daily Candy Followers 12,286 Pins 1,024May 2, 2012 14

MAGAZINESMay 2, 2012 15

Real Simple Magazine Followers 96,674 Pins 2,583May 2, 2012 16

Lucky Magazine Followers 18,743 Pins 876May 2, 2012 17

Country Living Followers: 18,129 Pins: 1,365May 2, 2012 18

Glamour Magazine Followers 14,242 Pins 1,586May 2, 2012 19

Southern Weddings Magazine Followers 11,550 Pins 1,966May 2, 2012 20

BRIDES Magazine Followers 8,555 Pins 2,680May 2, 2012 21

COSMETICSMay 2, 2012 22

Sephora Followers 13,547 Pins 230May 2, 2012 23

Birchbox Followers: 10,641 Pins: 3,003May 2, 2012 24

Benefit (/benefitgals) Followers 2,573 Pins 455May 2, 2012 25

FOOD & BEVERAGEMay 2, 2012 26

Coca-Cola Followers 910 Pins 82May 2, 2012 27

Red Bull Followers 426 Pins 364May 2, 2012 28

Lindt Chocolate Followers 626 Pins 227May 2, 2012 29

NON-PROFITMay 2, 2012 30

Barack Obama Followers 14,004 Pins 122May 2, 2012 31

ASPCA Followers 1,807 Pins 247May 2, 2012 32

UNICEF Followers 107 Pins 493May 2, 2012 33

Children International Followers 107 Pins 493May 2, 2012 34

BOARDS OF SHAMEMay 2, 2012 35

Revlon Followers 35 Pins 0May 2, 2012 36

Monster Energy Followers 0 Pins 4May 2, 2012 37

IKEA Brooklyn Followers 56 Pins 3May 2, 2012 38

MAC Cosmetics Followers 284 Pins 29May 2, 2012 39

Crate & Barrel Followers 1,514 Pins 50May 2, 2012 40

LOreal Followers 25 Pins 70May 2, 2012 41

Takeaways • Many brands have already missed out on securing their obvious URL – e.g. pinterest.com/brandname and there appears to be a lot of squatters and bad actors • If your brand is content and visually driven (e.g. magazine) Pinterest is a great, additional free resource for promoting your content • You still have to add value and provide something unique; otherwise no one will follow you or “repin” (help spread) you images. • Use Pinterest as just one part of a digital ecosystem to drive users to your website where you have far more detailed analytics.May 2, 2012 42

Nicole Luthman – Social Media Consultant Nicole Luthman is the resident expert in social media at Berkeley College in New York City in the Department of Student Affairs. Nicole leverages a variety of social media platforms to inform, engage, and retain students as part of Student Development, Campus Life and Community Service. Prior to joining the staff of Berkeley College, Nicole was a marketing and account manager at Health Care Consultancy Group, a full service medical education and digital marketing agency. Nicole holds a Masters from New York University in School Counseling K – 12 and a BA in English Literature from Emmanuel College. Twitter: @NicoleLuthman LinkedIn: http://www.linkedin.com/in/NicoleLuthman Facebook: http://www.facebook.com/NicoleLuthman STUDENT AFFAIRS PROFESSIONAL – HIGHER EDUCATION FORMER PROGRAM DIRECTOR, HCG (OMNICOM) MA IN APPLIED PSYCHOLOGY – NEW YORK UNIVERSITYMay 2, 2012 43

Melisa Lopez – Digital Media Director Melisa Lopez has over 7 years of experience in ecommerce, digital media marketing, and Internet strategy consulting as founder of MR Roses Flower Co, and WPS Digital, a digital marketing company. Melisa Lopez is a former Client Analyst at Goldman Sachs. Melisa earned her MBA from Florida International University, and a Professional Certificate in Digital Media Marketing from New York University. She is a magna cum laude, Bachelor of Arts in Economics, of Universidad San Francisco de Quito Melisa can be found on Twitter @carmenmel LinkedIn: http://www.linkedin.com/pub/melisa-lopez/4/488/962April 16, 2012. 44

Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. He pioneered the application of the Unified Marketing™ framework to optimize marketing and advertising across traditional and digital channels. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouMay 2, 2012 45 acfou@mktsci.com

Pinterest Brand Porn by Nicole Luthman Melisa Lopez Augustine Fou

by Dr Augustine Fou

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 4

Statistics