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Physicians Overindex on Digital and Mobile by Augustine Fou
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Physicians Overindex on Digital and Mobile by Augustine Fou

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Physicians overindex on the use of digital tools and services to streamline their practices. They also overindex on the use of smartphones and mobile devices.

Physicians overindex on the use of digital tools and services to streamline their practices. They also overindex on the use of smartphones and mobile devices.

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  • 1. Augustine Fou- 1 - Physicians Overindex on Digital and Mobile Dr. Augustine Fou August 2013 @acfou
  • 2. Augustine Fou- 2 - Source: Manhattan Research 2011 Physicians Use Digital 99% physicians are online Internet is essential to practice Augustine Fou- 2 -
  • 3. Augustine Fou- 3 - Physicians Use Smartphones WebMD Source: Kantar Media June 2013
  • 4. Augustine Fou- 4 - Mostly iPhone, but Android rapidly gaining; Blackberry dropping out Three-Device Ownership Augustine Fou- 4 -
  • 5. Augustine Fou- 5 - WebMD Source: Quantia MD, April 2012 Physicians’ Mobile Use
  • 6. Augustine Fou- 6 - WebMD Source: Kantar Media March 2013 Physicians’ App Use
  • 7. Augustine Fou- 7 - Physicians Overindex WebMD Source: Manhattan Research 2008 • 36% of physicians now communicate with patients online (up from 19% in 2003) • Google has 91% reach among physicians searching for health and pharmaceutical info online. • 83% of physicians watch video clips online, as compared with 34% of all US adults.
  • 8. Augustine Fou- 8 - Physicians Overindex WebMD Source: Kantar Media April 2013 • 84% KOLs use their smartphone for work • 29% of physicians do not meet with pharma sales reps at all • 81% hospital-based physicians use smartphones for professional purposes • Physicians research specific patient conditions online immediately before a patient consult an average of 3.4 times per week (4.1 times per week after a patient consult)
  • 9. Augustine Fou- 9 - Physicians Streamline Source: BI Intelligence, August 2013 There are also apps aimed at helping doctors in terms of their own tasks, apart from their interactions with patients. These may be broadly categorized as: • Equipment Supplementation And Replacement: Smartphones and tablets either with built-in features or that are connected to auxiliary equipment to supplement or replace clinical equipment. An example is Mobisante’s smartphone- and tablet-enabled ultrasound. • Equipment-Augmented: When smartphones or tablets enhance existing medical device categories. An example is Welch Allyn’s iExaminer, which connects an ophthalmoscope to an iPhone to make use of its high-resolution display and camera capabilities. • Professional Information Management: Mobile apps aid professionals in diagnoses and care. An example is ePocrates, an app for identifying drug doses and interactions. • Administrative: Apps that streamline workplace administrative processes, such as records-keeping or billing.
  • 10. Augustine Fou- 10 - Dr. Augustine Fou – Digital Consigliere “I study trends and advise pharma, med-device, and healthcare clients on using digital insights to drive innovation and create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou @acfou
  • 11. Augustine Fou- 11 - Related Articles What Influences Physicians’ Clinical Decisions By: Augustine Fou, August 2012 Physicians Are Modern Users Too By: Augustine Fou, March 2012 Trends in Pharma Marketing By: Augustine Fou, October 2012 Examples of mHealth Devices, Apps, Services By: Augustine Fou, August 2013 Augustine Fou- 11 -