Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
March 2013
Percent of Traffic
from Mobile
Augustine Fou- 2 -
72.5% from traditional
15.9% from tablet
11.6% from smartphone
27.5% from mobile (tablet + smartphone)
...
Augustine Fou- 3 -
Percent of Traffic from Mobile
Source: Walker Sands via MarketingCharts, Jan 9, 2013
Augustine Fou- 4 -
Percent of Mobile / Total Users
Source: comScore via Business Insider March 29, 2013
Amazon – 22% from ...
Augustine Fou- 5 -
Mobile vs Desktop Users
Source: comScore via Business Insider March 29, 2013
Augustine Fou- 6 -
Site Traffic from Mobile
January 29, 2013 6
NY Times
8%
USA Today
10%
LA Times
11%
Washington Post
9%
W...
Augustine Fou- 7 -
Site Traffic from Mobile
January 29, 2013 7
Source: Walker Sands via Business Insider Jan 2013
Augustine Fou- 8 -
Mobile Platform Breakdown
January 29, 2013 8
Source: Walker Sands via Business Insider Jan 2013
Augustine Fou- 9 -
Mobile as Percent of Traffic
by Industry Type
January 29, 2013 9
Source: Walker Sands via Business Insi...
Augustine Fou- 10 -
Related Articles
Internet and Mobile Trends 2014
By: Augustine Fou, March 2014
Percent of Ecommerce fr...
Augustine Fou- 11 -
Dr. Augustine Fou – Chief Digital Strategist
“As more users move to mobile; sites
need to adapt to ser...
Augustine Fou- 12 -
APPENDIX
Augustine Fou- 13 -
Smartphone Uses Mirror Computer
Source: Harris Interactive 2013
Augustine Fou- 14 -
Top Smartphone Activities by Minutes
Source: O2 United Kingdom July 2012
Source: Onbile, October 2012
Augustine Fou- 15 -
Tablets and Desktops are
Alike
Source: eMarketer April 5, 2013
“Google has essentially decided that
ta...
Augustine Fou- 16 -
Facebook – 2% from mobile
Source: Compete.com Feb 2013 data
2%
Augustine Fou- 17 -
Twitter – 6% from mobile
Source: Compete.com Feb 2013 data
5.9%
Augustine Fou- 18 -
Pinterest – 2% from mobile
Source: Compete.com Feb 2013 data
2.0%
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Percent of Site Traffic from Mobile by Augustine Fou CDO

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Transcript of "Percent of Site Traffic from Mobile by Augustine Fou CDO"

  1. 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou March 2013 Percent of Traffic from Mobile
  2. 2. Augustine Fou- 2 - 72.5% from traditional 15.9% from tablet 11.6% from smartphone 27.5% from mobile (tablet + smartphone) Site Traffic from Mobile Augustine Fou- 2 - Source: Monetate Q1 2014 Report 27.5%
  3. 3. Augustine Fou- 3 - Percent of Traffic from Mobile Source: Walker Sands via MarketingCharts, Jan 9, 2013
  4. 4. Augustine Fou- 4 - Percent of Mobile / Total Users Source: comScore via Business Insider March 29, 2013 Amazon – 22% from mobile AOL – 12% eBay – 22% ESPN – 32% from mobile Facebook – 17% from mobile Glam Media – 17% Google – 14% Groupon – 69% Microsoft – 5% NYTimes – 25% from mobile Pandora – 65% Twitter – 35% Yahoo – 11% Yelp 34% Zynga – 68% from mobile
  5. 5. Augustine Fou- 5 - Mobile vs Desktop Users Source: comScore via Business Insider March 29, 2013
  6. 6. Augustine Fou- 6 - Site Traffic from Mobile January 29, 2013 6 NY Times 8% USA Today 10% LA Times 11% Washington Post 9% Wall Street Journal 8%
  7. 7. Augustine Fou- 7 - Site Traffic from Mobile January 29, 2013 7 Source: Walker Sands via Business Insider Jan 2013
  8. 8. Augustine Fou- 8 - Mobile Platform Breakdown January 29, 2013 8 Source: Walker Sands via Business Insider Jan 2013
  9. 9. Augustine Fou- 9 - Mobile as Percent of Traffic by Industry Type January 29, 2013 9 Source: Walker Sands via Business Insider Jan 2013
  10. 10. Augustine Fou- 10 - Related Articles Internet and Mobile Trends 2014 By: Augustine Fou, March 2014 Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Trends in Advertising By: Augustine Fou, Nov 15, 2012 Biggest Lies of Television Advertising By: Augustine Fou, May 1, 2012 Digital is a Philosophy By: Augustine Fou, March 31, 2011 Augustine Fou- 10 -
  11. 11. Augustine Fou- 11 - Dr. Augustine Fou – Chief Digital Strategist “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  12. 12. Augustine Fou- 12 - APPENDIX
  13. 13. Augustine Fou- 13 - Smartphone Uses Mirror Computer Source: Harris Interactive 2013
  14. 14. Augustine Fou- 14 - Top Smartphone Activities by Minutes Source: O2 United Kingdom July 2012 Source: Onbile, October 2012
  15. 15. Augustine Fou- 15 - Tablets and Desktops are Alike Source: eMarketer April 5, 2013 “Google has essentially decided that tablets and desktops are similar enough in terms of user intent and behavior that they’re going to be treated the same.” Jason Hartley Group Media Director and Search Marketing Practice Lead 360i
  16. 16. Augustine Fou- 16 - Facebook – 2% from mobile Source: Compete.com Feb 2013 data 2%
  17. 17. Augustine Fou- 17 - Twitter – 6% from mobile Source: Compete.com Feb 2013 data 5.9%
  18. 18. Augustine Fou- 18 - Pinterest – 2% from mobile Source: Compete.com Feb 2013 data 2.0%

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