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Percent of Site Traffic from Mobile by Augustine Fou CDO
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Percent of Site Traffic from Mobile by Augustine Fou CDO

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Percent of Site Traffic from Mobile by Augustine Fou CDO Percent of Site Traffic from Mobile by Augustine Fou CDO Presentation Transcript

  • Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou March 2013 Percent of Traffic from Mobile
  • Augustine Fou- 2 - 72.5% from traditional 15.9% from tablet 11.6% from smartphone 27.5% from mobile (tablet + smartphone) Site Traffic from Mobile Augustine Fou- 2 - Source: Monetate Q1 2014 Report 27.5%
  • Augustine Fou- 3 - Percent of Traffic from Mobile Source: Walker Sands via MarketingCharts, Jan 9, 2013
  • Augustine Fou- 4 - Percent of Mobile / Total Users Source: comScore via Business Insider March 29, 2013 Amazon – 22% from mobile AOL – 12% eBay – 22% ESPN – 32% from mobile Facebook – 17% from mobile Glam Media – 17% Google – 14% Groupon – 69% Microsoft – 5% NYTimes – 25% from mobile Pandora – 65% Twitter – 35% Yahoo – 11% Yelp 34% Zynga – 68% from mobile
  • Augustine Fou- 5 - Mobile vs Desktop Users Source: comScore via Business Insider March 29, 2013
  • Augustine Fou- 6 - Site Traffic from Mobile January 29, 2013 6 NY Times 8% USA Today 10% LA Times 11% Washington Post 9% Wall Street Journal 8%
  • Augustine Fou- 7 - Site Traffic from Mobile January 29, 2013 7 Source: Walker Sands via Business Insider Jan 2013
  • Augustine Fou- 8 - Mobile Platform Breakdown January 29, 2013 8 Source: Walker Sands via Business Insider Jan 2013
  • Augustine Fou- 9 - Mobile as Percent of Traffic by Industry Type January 29, 2013 9 Source: Walker Sands via Business Insider Jan 2013
  • Augustine Fou- 10 - Related Articles Internet and Mobile Trends 2014 By: Augustine Fou, March 2014 Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Trends in Advertising By: Augustine Fou, Nov 15, 2012 Biggest Lies of Television Advertising By: Augustine Fou, May 1, 2012 Digital is a Philosophy By: Augustine Fou, March 31, 2011 Augustine Fou- 10 -
  • Augustine Fou- 11 - Dr. Augustine Fou – Chief Digital Strategist “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • Augustine Fou- 12 - APPENDIX
  • Augustine Fou- 13 - Smartphone Uses Mirror Computer Source: Harris Interactive 2013
  • Augustine Fou- 14 - Top Smartphone Activities by Minutes Source: O2 United Kingdom July 2012 Source: Onbile, October 2012
  • Augustine Fou- 15 - Tablets and Desktops are Alike Source: eMarketer April 5, 2013 “Google has essentially decided that tablets and desktops are similar enough in terms of user intent and behavior that they’re going to be treated the same.” Jason Hartley Group Media Director and Search Marketing Practice Lead 360i
  • Augustine Fou- 16 - Facebook – 2% from mobile Source: Compete.com Feb 2013 data 2%
  • Augustine Fou- 17 - Twitter – 6% from mobile Source: Compete.com Feb 2013 data 5.9%
  • Augustine Fou- 18 - Pinterest – 2% from mobile Source: Compete.com Feb 2013 data 2.0%