Percent of Internet
Traffic that is Bots
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
May 2014
61.5%
Incapsula Data 2013
Source: Incapsula End of 2013
Dr. Augustine Fou – Digital Consigliere
“I study trends and advise clients on
optimizing their ad spend across
channels; t...
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Percent of Internet Traffic that is Bots Augustine Fou 2014

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Percent of web traffic that is due to bots is 61.5% and humans only account for 38.5% of that traffic.

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Transcript of "Percent of Internet Traffic that is Bots Augustine Fou 2014"

  1. 1. Percent of Internet Traffic that is Bots Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com May 2014 61.5%
  2. 2. Incapsula Data 2013 Source: Incapsula End of 2013
  3. 3. Dr. Augustine Fou – Digital Consigliere “I study trends and advise clients on optimizing their ad spend across channels; this includes threat detection and analysis (like digital ad fraud which leads to wasted ad dollars).” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou Augustine Fou- 3 -

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