Percent of Digital Budgets Allocated to Video Ads Augustine Fou 2014

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percent of digital allocated to video; part of digital budgets spent on video ads,

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Percent of Digital Budgets Allocated to Video Ads Augustine Fou 2014

  1. 1. Augustine Fou- 1 - Percent of digital allocated to video ads - 14.5% auto - 12.3% Entertainment - 11.1% retail - 9.2% CPG - 6.9% financial Percent Allocation to Video Source: AdoTube via MarketingCharts March 2013
  2. 2. Augustine Fou- 2 - Dr. Augustine Fou – Chief Digital Strategist “As more users shift their consumption of video to digital channels and devices (versus TV), advertisers need to also shift their ad spend to where the users are; they will also get the benefit of greater measurability and detailed metrics.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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