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Percent of Budget to
Digital
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
May 2014
24%
TV is $69B Digital is $48B
Digital is 24% of Total
TV DigitalPrint Radio
Out-of-Home $8 (5%)
Other $2 (1%)
$75 billion
42%...
In 2013
Digital marketing was $42B
Broadcast TV was $40B
Cable TV was $34B
Network TV vs Cable TV
Augustine Fou- 3 -
Sourc...
Digital is 25% of Ad Spend
Augustine Fou- 4 -
Digital is 25% of Ad Budgets
Worldwide
Source: Emarketer April 3, 2014
Worldwide
digital is
25% of total
ad spending
Augus...
10% of revenues is allocated to marketing
% of Revenues to Marketing
Source: Gartner U.S. Digital Marketing
Spending Surve...
2.5% of revenues is allocated to digital
10% of revenues is allocated to marketing
% of Revenues to Digital
Source: Gartne...
% of Marketing to Digital
31%
26%
25%
24%
24%
24%
23%
0% 5% 10% 15% 20% 25% 30% 35%
Media/Entertainment
Manufacturing
High...
Digital Ad Spending
by industry
Source: eMarketer March 2014
U.S. Ad Spend by Industry 2013
Augustine Fou- 10 -
Dr. Augustine Fou – Digital Consigliere
“I help clients evolve and innovate
both their marketing and business
processes to...
APPENDIX
Digital vs Traditional
Budget Allocation
Augustine Fou- 13 -
Marketing Budget / Digital Allocation
Media – marketing budgets are 12.7% of
revenues; digital is 3.9%
Financial services ...
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Percent of Budget to Digital by Augustine Fou 2014

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The percent of all ad budgets allocated to digital has risen to 25% and is expected to reach a third of all budgets by 2017.

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Transcript of "Percent of Budget to Digital by Augustine Fou 2014"

  1. 1. Percent of Budget to Digital Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com May 2014 24%
  2. 2. TV is $69B Digital is $48B Digital is 24% of Total TV DigitalPrint Radio Out-of-Home $8 (5%) Other $2 (1%) $75 billion 42% $43 billion 24% $32 18% $17 10% Display $8 billion 19% Search $18 billion 43% Video $3 (7%) Mobile $4B$3B display search 17% Other $5 11% Lead Gen $2 (4%) • classifieds • sponsorship • rich media Source: IAB Full Year 2013 report Augustine Fou- 2 - branding performance $34B$40B broadcast cable $175B total ad spending
  3. 3. In 2013 Digital marketing was $42B Broadcast TV was $40B Cable TV was $34B Network TV vs Cable TV Augustine Fou- 3 - Source: IAB Full Year 2013 report $175B total ad spending
  4. 4. Digital is 25% of Ad Spend Augustine Fou- 4 -
  5. 5. Digital is 25% of Ad Budgets Worldwide Source: Emarketer April 3, 2014 Worldwide digital is 25% of total ad spending Augustine Fou- 5 -
  6. 6. 10% of revenues is allocated to marketing % of Revenues to Marketing Source: Gartner U.S. Digital Marketing Spending Survey, 2013 Augustine Fou- 6 -
  7. 7. 2.5% of revenues is allocated to digital 10% of revenues is allocated to marketing % of Revenues to Digital Source: Gartner U.S. Digital Marketing Spending Survey, 2013 Augustine Fou- 7 -
  8. 8. % of Marketing to Digital 31% 26% 25% 24% 24% 24% 23% 0% 5% 10% 15% 20% 25% 30% 35% Media/Entertainment Manufacturing High-Tech Total Healthcare Retail Financial/Insurance Augustine Fou- 8 -
  9. 9. Digital Ad Spending by industry Source: eMarketer March 2014
  10. 10. U.S. Ad Spend by Industry 2013 Augustine Fou- 10 -
  11. 11. Dr. Augustine Fou – Digital Consigliere “I help clients evolve and innovate both their marketing and business processes to create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou Augustine Fou- 11 -
  12. 12. APPENDIX
  13. 13. Digital vs Traditional Budget Allocation Augustine Fou- 13 -
  14. 14. Marketing Budget / Digital Allocation Media – marketing budgets are 12.7% of revenues; digital is 3.9% Financial services – 10.6% marketing; 2.4% digital Manufacturing – 10.6% marketing; 2.8% digital Retail – 10.6% marketing; 2.5% digital Healthcare – 9.2% marketing; 2.2% digital High-Tech – 9.1% marketing; 2.3% digital Overall – 10.4% of revenues is used for marketing; 2.5% for digital (digital is 22.5% of total marketing spend on average across industries) Source: eMarketer March, 2013 Augustine Fou- 14 -

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