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Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
Percent of Budget to Digital by Augustine Fou 2014
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Percent of Budget to Digital by Augustine Fou 2014

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The percent of all ad budgets allocated to digital has risen to 25% and is expected to reach a third of all budgets by 2017.

The percent of all ad budgets allocated to digital has risen to 25% and is expected to reach a third of all budgets by 2017.

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  • 1. Percent of Budget to Digital Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com May 2014 24%
  • 2. TV is $69B Digital is $48B Digital is 24% of Total TV DigitalPrint Radio Out-of-Home $8 (5%) Other $2 (1%) $75 billion 42% $43 billion 24% $32 18% $17 10% Display $8 billion 19% Search $18 billion 43% Video $3 (7%) Mobile $4B$3B display search 17% Other $5 11% Lead Gen $2 (4%) • classifieds • sponsorship • rich media Source: IAB Full Year 2013 report Augustine Fou- 2 - branding performance $34B$40B broadcast cable $175B total ad spending
  • 3. In 2013 Digital marketing was $42B Broadcast TV was $40B Cable TV was $34B Network TV vs Cable TV Augustine Fou- 3 - Source: IAB Full Year 2013 report $175B total ad spending
  • 4. Digital is 25% of Ad Spend Augustine Fou- 4 -
  • 5. Digital is 25% of Ad Budgets Worldwide Source: Emarketer April 3, 2014 Worldwide digital is 25% of total ad spending Augustine Fou- 5 -
  • 6. 10% of revenues is allocated to marketing % of Revenues to Marketing Source: Gartner U.S. Digital Marketing Spending Survey, 2013 Augustine Fou- 6 -
  • 7. 2.5% of revenues is allocated to digital 10% of revenues is allocated to marketing % of Revenues to Digital Source: Gartner U.S. Digital Marketing Spending Survey, 2013 Augustine Fou- 7 -
  • 8. % of Marketing to Digital 31% 26% 25% 24% 24% 24% 23% 0% 5% 10% 15% 20% 25% 30% 35% Media/Entertainment Manufacturing High-Tech Total Healthcare Retail Financial/Insurance Augustine Fou- 8 -
  • 9. Digital Ad Spending by industry Source: eMarketer March 2014
  • 10. U.S. Ad Spend by Industry 2013 Augustine Fou- 10 -
  • 11. Dr. Augustine Fou – Digital Consigliere “I help clients evolve and innovate both their marketing and business processes to create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou Augustine Fou- 11 -
  • 12. APPENDIX
  • 13. Digital vs Traditional Budget Allocation Augustine Fou- 13 -
  • 14. Marketing Budget / Digital Allocation Media – marketing budgets are 12.7% of revenues; digital is 3.9% Financial services – 10.6% marketing; 2.4% digital Manufacturing – 10.6% marketing; 2.8% digital Retail – 10.6% marketing; 2.5% digital Healthcare – 9.2% marketing; 2.2% digital High-Tech – 9.1% marketing; 2.3% digital Overall – 10.4% of revenues is used for marketing; 2.5% for digital (digital is 22.5% of total marketing spend on average across industries) Source: eMarketer March, 2013 Augustine Fou- 14 -

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