Online Ad CTR by Time of Day by Augustine Fou

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click rates are lower at night and also during primetime

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Online Ad CTR by Time of Day by Augustine Fou

  1. 1. Online Ad CTR by Time of Day Source: Infolinks via MarketingCharts June 2013 -1- Augustine Fou
  2. 2. Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing their marketing spend across traditional and digital channels. Within digital, advertisers are already allocating most dollars in performance ad types, to maximize measurability and return.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -2- @acfou Augustine Fou

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