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Not Just Asleep At The Wheel Running Into The Ground
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Not Just Asleep At The Wheel Running Into The Ground


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Companies that have watched the market evolve around them and past them, but have failed to innovate to keep up.

Companies that have watched the market evolve around them and past them, but have failed to innovate to keep up.

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  • 1. Not Just Asleep at the Wheel … Dr. Augustine Fou September 2013 -1- Augustine Fou
  • 2. Microsoft: 96% to 35% Once dominant at 96% in 2007, Microsoft’s “WinTel” monopoly will drop to 35% of computing device Oses by 2012. -2- Augustine Fou
  • 3. Nokia: 60% to 17% Once dominant at 60% in 2007, Nokia’s Symbian has lost ground to 17% of mobile OSes in 2011. -3- Augustine Fou
  • 4. Blackberry: 53% to 4% 4.3% Q3 2012 -4- Augustine Fou
  • 5. So What? “Innovation is not a choice, but a necessity. The companies that have systematized a process to consistently do so will consistently win; all others will fail, even the once-dominant ones.” - Dr. Augustine Fou -5- Augustine Fou
  • 6. Innovation New vs Old -6- Augustine Fou
  • 7. The OLD “sucky” (and slow) Way “Smart gadgets you can wear are all the rage, but Toshiba's Computer Graphics Watch prototype kind of misses the point.” Source: Gizmodo, Jan 9, 2013 - 7 - @acfou Augustine Fou
  • 8. The NEW “da bomb” (nimble) Way “Pebble Smartwatch asked for $100k and got $10M from nearly 70k people via crowdfunding site Kickstarter and will be shipping their first products in Jan 2013.” Source: Kickstarter - 8 - @acfou Augustine Fou
  • 9. Side-by-side Comparison Toshiba Computer Graphics Watch Time to develop: Years Cost to develop: $$$$$ Market research: $$$$ Status: Prototype, ship date unknown - 9 - @acfou Pebble E-Ink SmartWatch Time to develop: Months Cost to develop: Customers gave them $10M Market research: 70k people already bought Status: Manufacturing, shipping Jan 2013 Augustine Fou
  • 10. Dr. Augustine Fou – Chief Digital Strategist “I advise clients on when marketing is no longer enough; true innovation in the product or service is required to survive.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: - 10 - Augustine Fou
  • 11. Related Articles Beginning of the End of the PC Market By: Augustine Fou, April 2013 Innovation Old and New By: Augustine Fou, January 2013 Innovating in a Digital World - Diginnovia By: Augustine Fou, October 2012 Search Ad Effectiveness By: Augustine Fou, May 2013 - 11 - Augustine Fou
  • 12. APPENDIX - 12 - Augustine Fou
  • 13. Microsoft Online - 13 - Augustine Fou
  • 14. Microsoft Kin Phones 1. Fuzzy Kin OS Creates Confusion 2. Expensive for an Incomplete Smartphone 3. No Apps, No Games 4. Lack of Cool Factor Source: Why Kin Phones Failed, Wired June 2010 - 14 - Augustine Fou