Newspaper Ad Revenue Decline Not Replaced by Digital Augustine Fou 2014

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Newspapers continue decline in ad revenues, started 10 years ago. Digital revenues are not enough to replace the lost revenues or to reverse the decline.

Newspapers continue decline in ad revenues, started 10 years ago. Digital revenues are not enough to replace the lost revenues or to reverse the decline.

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  • 1. Augustine Fou- 1 - Newspaper Ad Revenues Source: Business Insider May 2014
  • 2. Augustine Fou- 2 - Nobody “Misses” Newspapers Source: Business Insider May 2014
  • 3. Augustine Fou- 3 - FY 2013 vs FY 2012 Change in Ad Spending 2013
  • 4. Augustine Fou- 4 - New Revenues Not Enough to Offset Ad Revenue Drop for Newspapers Source: Newspaper Association of America Source: Business Insider Dec 2012
  • 5. Augustine Fou- 5 - Newspaper Ad Revenue Falls Source: State of the News Media 2012
  • 6. Augustine Fou- 6 - Profit Margins Decline Source: State of the News Media 2012
  • 7. Augustine Fou- 7 - Stock Prices Decline Source: State of the News Media 2012
  • 8. Augustine Fou- 8 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. Using insights and fast-feedback loops from digital, we can not only target brand ads better, but we can shift towards more detailed measurement and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  • 9. Augustine Fou- 9 - Related Slideshares http://www.slideshare.net/augustinefou/digital-ad-spending-by- industry-augustine-fou-2014 http://www.slideshare.net/augustinefou/tv-vs-digital-ad-spending-by- augustine-fou http://www.slideshare.net/augustinefou/who-spends-the-most-in-digital- by-augustine-fou-2014 http://www.slideshare.net/augustinefou/digital-ad-format-growth- trends-augustine-fou-2014 http://www.slideshare.net/augustinefou/video-ad-spending-vs-tv-ad- spending-2014-by-augustine-fou