Network tv vs cable tv ad spend by augustine fou

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network TV ad spending vs cable TV ad spending in the U.S.

network TV ad spending vs cable TV ad spending in the U.S.

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  • 1. TV is $69B Digital is $48B Broadcast vs Cable TV TV Digital Print Radio Out-of-Home $8 (5%) Other $2 (1%) $75 billion 42% $43 billion 24% $32 18% $17 10% Broadcast $40 billion Cable $34 billion Source: IAB Full Year 2013 report 54% 46% Augustine Fou- 1 -
  • 2. In 2013 Digital marketing was $42B Broadcast TV was $40B Cable TV was $34B Network TV vs Cable TV Augustine Fou- 2 - Source: IAB Full Year 2013 report
  • 3. Broadcast TV $20 cpm Cable TV $18 CPM Radio $5 cpm Magazines $20 Newspaper $35 Out of Home $4 Internet $11 Direct mail $40 CPM Comparative Media Costs Cost per Thousand (CPM): Cost to reach 1,000 users or impressions Source: OAAA, 2011 Augustine Fou- 3 -
  • 4. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 5. Related Slideshares http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-numbers-comparison- by-augustine-fou http://www.slideshare.net/augustinefou/branding-dollars-shift-from-tv-to-digital-video-by- augustine-fou http://www.slideshare.net/augustinefou/digital-time-per-week-surpasses-tv-time-per-week- by-augustine-fou http://www.slideshare.net/augustinefou/state-of-online-video-ads-by-augustine-fou-digital- consigliere http://www.slideshare.net/augustinefou/video-ads-destroy-tv-ads-by-augustine-fou-ph-d http://www.slideshare.net/augustinefou/digital-ad-spending-branding-vs-direct-response- by-augustine-fou Augustine Fou- 5 -