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Native value associative value by augustine fou
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Native value associative value by augustine fou

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Advertisers should focus on increasing native value first (through innovation); associative value is useful but less powerful; spending money on foreign value (e.g. loyalty points to incent people to ...

Advertisers should focus on increasing native value first (through innovation); associative value is useful but less powerful; spending money on foreign value (e.g. loyalty points to incent people to buy your product) should be the last resort.

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Native value associative value by augustine fou Presentation Transcript

  • 1. Native Value ofProducts Dr. Augustine Fou http://www.linkedin.com/in/augustinefou September 18, 2012.
  • 2. Value of Products/Services native associative foreign native value: product associative value: related to foreign value: value features, functionality, the use of the product – e.g. artificially attached to design – e.g. iphone apps for iPhone, Nike+ products – e.g. loyalty pointsSeptember 18, 2012 2
  • 3. So What? “Advertisers should focus on increasing native value first (through innovation); associative value is useful but less powerful; spending money on foreign value (e.g. loyalty points to incent people to buy your product) should be the last resort.” - Dr. Augustine FouSeptember 18, 2012 3
  • 4. Dr. Augustine Fou – Chief Digital Strategist “I advise clients on using digital insights to innovate their products and optimize their marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouSeptember 18, 2012 4 acfou@mktsci.com