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Native Monetization vs Ad Supported Revenues

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Jul 24, 2012

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Which companies are faring better? Companies that are ad revenue based or ones that users actually value enough to pay for directly - native monetization?

Which companies are faring better? Companies that are ad revenue based or ones that users actually value enough to pay for directly - native monetization?

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  • rushah rushah This couldn't be more wrong. Zynga and Groupon are NOT ad-suported. Groupon is clearly an e-coomerce or m-commerce company, the transaction is the core, the content is the deal itself so it is native monetization in every sense of it. Zynga is supported by virtual goods which are not interruptive but fit in the game context. This is again native monetization. The overall premise that native monetization is better is correct but the rationale given and the way Zynga and Groupon are used is incorrect. Zynga and Groupon are not suffering because of nativ or non-native monetization but because of more fundamental issues. 1 year ago
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