Mobile Shoppers
Surf and Call
Dr. Augustine Fou
October 2013
-1-

Augustine Fou
Reasons for Calling
instead of using a website

Source: IPSOS/Google via SearchEngineLand Sep 2013
-2-

Augustine Fou
What do they call about?

Source: IPSOS/Google via SearchEngineLand Sep 2013
-3-

Augustine Fou
Top Actions For Each Vertical

Source: IPSOS/Google via SearchEngineLand Sep 2013
-4-

Augustine Fou
Price Point Triggers

Source: IPSOS/Google via SearchEngineLand Sep 2013
-5-

Augustine Fou
Calls During Path to Purchase

Source: IPSOS/Google via SearchEngineLand Sep 2013
-6-

Augustine Fou
Dr. Augustine Fou – Digital Consigliere
“Consumers use whatever is most
convenient for them, along the entire
purchase jou...
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Mobile Web Shoppers Surf and Call by Dr Augustine Fou

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Mobile shoppers use whatever means necessary to find the info they need to inform their own purchase decision.

Published in: Business, Technology
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Mobile Web Shoppers Surf and Call by Dr Augustine Fou

  1. 1. Mobile Shoppers Surf and Call Dr. Augustine Fou October 2013 -1- Augustine Fou
  2. 2. Reasons for Calling instead of using a website Source: IPSOS/Google via SearchEngineLand Sep 2013 -2- Augustine Fou
  3. 3. What do they call about? Source: IPSOS/Google via SearchEngineLand Sep 2013 -3- Augustine Fou
  4. 4. Top Actions For Each Vertical Source: IPSOS/Google via SearchEngineLand Sep 2013 -4- Augustine Fou
  5. 5. Price Point Triggers Source: IPSOS/Google via SearchEngineLand Sep 2013 -5- Augustine Fou
  6. 6. Calls During Path to Purchase Source: IPSOS/Google via SearchEngineLand Sep 2013 -6- Augustine Fou
  7. 7. Dr. Augustine Fou – Digital Consigliere “Consumers use whatever is most convenient for them, along the entire purchase journey. Adverrtisers need to be in more parts of that „journey‟ rather than just shouting at them at the starting line.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -7- @acfou Augustine Fou

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