Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
July 2013
Mobile Search vs
Display CPM CPC CTR
Augustine Fou- 2 -
Mobile search ads 56%
Mobile display ads 33%
Mobile messaging ads 11%
Mobile Ads Are 56% Search
33% dis...
Augustine Fou- 3 -
Mobile is 14% of Paid Search
Desktop is 86% of spend
Spend
Source: Kenshoo, April 23, 2013
Augustine Fou- 4 -
Smartphone cpc vs desktop cpc
Tablet cpc vs desktop cpc
Mobile cpc vs desktop cpc
Mobile cpc vs compute...
Augustine Fou- 5 -
Mobile Ad Revenue CAGR 43%
Source: BIA/Kelsey, August 2012
Augustine Fou- 6 -
Mobile Ad Revenue by Company
Source: Emarketer, Sept 2012
Augustine Fou- 7 -
Mobile Ad Spending 18% of
Overall Digital Ad Spend
Source: Emarketer, June 2013
Augustine Fou- 8 -
Related Slideshares
ROI By Digital Tactic
By: Augustine Fou, June 13, 2013
Percent of Ecommerce Traffic...
Augustine Fou- 9 -
Dr. Augustine Fou – Agency Czar
“I advise clients on using different
formats of digital ads and definin...
Augustine Fou- 10 -
Trust in Mobile Ads is Low
Source: Nielsen via Business Insider June 2012
Mobile Search vs Mobile Display CPM CPC CTR by Augustine Fou
Mobile Search vs Mobile Display CPM CPC CTR by Augustine Fou
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Mobile Search vs Mobile Display CPM CPC CTR by Augustine Fou

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comparing all aspects of mobile ads versus desktop ads, search and display, CPM, CPC, CTR

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Mobile Search vs Mobile Display CPM CPC CTR by Augustine Fou

  1. 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou July 2013 Mobile Search vs Display CPM CPC CTR
  2. 2. Augustine Fou- 2 - Mobile search ads 56% Mobile display ads 33% Mobile messaging ads 11% Mobile Ads Are 56% Search 33% display Source: Business Insider July 2013
  3. 3. Augustine Fou- 3 - Mobile is 14% of Paid Search Desktop is 86% of spend Spend Source: Kenshoo, April 23, 2013
  4. 4. Augustine Fou- 4 - Smartphone cpc vs desktop cpc Tablet cpc vs desktop cpc Mobile cpc vs desktop cpc Mobile cpc vs computer cpc Tablet CPCs Caught up to Desktop Source: RKG, July 15, 2013 Smartphone CPCs are still 45% less than desktop
  5. 5. Augustine Fou- 5 - Mobile Ad Revenue CAGR 43% Source: BIA/Kelsey, August 2012
  6. 6. Augustine Fou- 6 - Mobile Ad Revenue by Company Source: Emarketer, Sept 2012
  7. 7. Augustine Fou- 7 - Mobile Ad Spending 18% of Overall Digital Ad Spend Source: Emarketer, June 2013
  8. 8. Augustine Fou- 8 - Related Slideshares ROI By Digital Tactic By: Augustine Fou, June 13, 2013 Percent of Ecommerce Traffic from Search By: Augustine Fou, May 24, 2013 Search Market Overview By: Augustine Fou, April 18, 2013 Search CPC Benchmarks per Industry By; Augustine Fou, March, 15, 2013 Augustine Fou- 8 -
  9. 9. Augustine Fou- 9 - Dr. Augustine Fou – Agency Czar “I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI. Specifically, clients can use search for driving traffic as well as insights about what customers are looking for.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  10. 10. Augustine Fou- 10 - Trust in Mobile Ads is Low Source: Nielsen via Business Insider June 2012

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