Mobile marketing as advocacy by dr augustine fou

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Mobile marketing as advocacy by dr augustine fou

  1. 1. Mobile Marketing Instead of thinking of mobile as a way you can push a message at people 24/7, think of how they can advocate for your brand by sharing or talking about it. “push marketing” advocacy • SMS • Email • Location based • Display ads • In app ads • Bluetooth • Carrier DeckSeptember 26, 2012 1
  2. 2. Dr. Augustine Fou Dr. Augustine Fou is an industry-recognized thought leader with over 16 years of management consulting and digital strategy consulting experience, advising marketing executives in digital strategy, search and social media marketing. Dr. Fou is the former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/profile/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouSeptember 26, 2012 2 acfou@mktsci.com

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