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Mobile Health
Trend Acceleration
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
March 2014
-1-

Augusti...
Underlying Mobile
Tech Trends
-2-

Augustine Fou
Cell Phone Ownership
90% have cell phones
Source: Pew Internet, Feb 2014

-3-

Augustine Fou
Smartphone Ownership
58% use smartphones
Source: Pew Internet, Feb 2014

-4-

Augustine Fou
Smartphones/Tablets (computing)

Source: Mary Meeker, KPCB, December 2012
-5-

Augustine Fou
Indispensible Tech

Source: Pew Internet, Feb 2014
-6-

Augustine Fou
Mobile Broadband (connectivity)

Source: OECD Feb 7, 2013
-7-

Augustine Fou
Screen-based consumption

Source: Google, August 2012 Multi-screen World
-8-

Augustine Fou
Mobile Health
Trends
-9-

Augustine Fou
Medical Data Tracking

Source: PWC via BI Intelligence, August 2013
- 10 -

Augustine Fou
Fitness/Wellness Tracking
Source: BI Intelligence, August 2013

- 11 -

Augustine Fou
Wearables

Source: BI Intelligence, August 2013

- 12 -

Augustine Fou
Just the Beginning

Source: BI Intelligence, August 2013
- 13 -

Augustine Fou
Mobile Health Revenues

Source: BI Intelligence, August 2013

- 14 -

Augustine Fou
Patients Take Control
Estimates vary, but around 85% of apps are designed
for primary use by the consumer or the patient. ...
Physicians Streamline
There are also apps aimed at helping doctors in terms of
their own tasks, apart from their interacti...
Regulatory Considerations
• In 2011, the Food And Drug Administration issued draft
guidance on mobile apps, indicating tha...
Dr. Augustine Fou – Digital Consigliere
“Enabling technology such as
smartphones with advanced processors
and other sensor...
APPENDIX
- 19 -

Augustine Fou
Technology Driven
Macro Trends
- 20 -

Augustine Fou
Computer Use
81% use computers
Source: Pew Internet, Feb 2014

- 21 -

Augustine Fou
Internet Adoption
87% use internet
Source: Pew Internet, Feb 2014

- 22 -

Augustine Fou
Speed of Adoption

Source: Forbes Magazine

- 23 -

Augustine Fou
Smartphone Ownership

35-56% use
smartphones

91% have
mobile
devices
Source: Pew
Internet
June 2013

- 24 -

Augustine Fo...
Use of Social Networks
Who Uses Social Networks

Use on Mobile Devices

Source: Pew Internet Dec 2013
- 25 -

Augustine Fo...
Top Online Activities

Source: Pew Internet, April 2012
- 26 -

Augustine Fou
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Mobile Health Trend Acceleration by Augustine Fou

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“Enabling technology such as smartphones with advanced processors and other sensors like heart rate trackers are now mainstream enough to accelerate mobile health trends and create enormous new revenue opportunities.”

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Transcript of "Mobile Health Trend Acceleration by Augustine Fou"

  1. 1. Mobile Health Trend Acceleration Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com March 2014 -1- Augustine Fou
  2. 2. Underlying Mobile Tech Trends -2- Augustine Fou
  3. 3. Cell Phone Ownership 90% have cell phones Source: Pew Internet, Feb 2014 -3- Augustine Fou
  4. 4. Smartphone Ownership 58% use smartphones Source: Pew Internet, Feb 2014 -4- Augustine Fou
  5. 5. Smartphones/Tablets (computing) Source: Mary Meeker, KPCB, December 2012 -5- Augustine Fou
  6. 6. Indispensible Tech Source: Pew Internet, Feb 2014 -6- Augustine Fou
  7. 7. Mobile Broadband (connectivity) Source: OECD Feb 7, 2013 -7- Augustine Fou
  8. 8. Screen-based consumption Source: Google, August 2012 Multi-screen World -8- Augustine Fou
  9. 9. Mobile Health Trends -9- Augustine Fou
  10. 10. Medical Data Tracking Source: PWC via BI Intelligence, August 2013 - 10 - Augustine Fou
  11. 11. Fitness/Wellness Tracking Source: BI Intelligence, August 2013 - 11 - Augustine Fou
  12. 12. Wearables Source: BI Intelligence, August 2013 - 12 - Augustine Fou
  13. 13. Just the Beginning Source: BI Intelligence, August 2013 - 13 - Augustine Fou
  14. 14. Mobile Health Revenues Source: BI Intelligence, August 2013 - 14 - Augustine Fou
  15. 15. Patients Take Control Estimates vary, but around 85% of apps are designed for primary use by the consumer or the patient. These perform a wide range of functions from simple to complex but may be broadly categorized as follows: • • • • • Physical Fitness And Personal Health. Self-Measurement. Health Information Management. Self-Testing – Physical Specimen. Self-Testing – Sensors. Source: BI Intelligence, August 2013 - 15 - Augustine Fou
  16. 16. Physicians Streamline There are also apps aimed at helping doctors in terms of their own tasks, apart from their interactions with patients. These may be broadly categorized as: • Equipment Supplementation And Replacement: Smartphones and tablets either with built-in features or that are connected to auxiliary equipment to supplement or replace clinical equipment. An example is Mobisante’s smartphone- and tablet-enabled ultrasound. • Equipment-Augmented: When smartphones or tablets enhance existing medical device categories. An example is Welch Allyn’s iExaminer, which connects an ophthalmoscope to an iPhone to make use of its high-resolution display and camera capabilities. • Professional Information Management: Mobile apps aid professionals in diagnoses and care. An example is ePocrates, an app for identifying drug doses and interactions. • Administrative: Apps that streamline workplace administrative processes, such as records-keeping or billing. Source: BI Intelligence, August 2013 - 16 - Augustine Fou
  17. 17. Regulatory Considerations • In 2011, the Food And Drug Administration issued draft guidance on mobile apps, indicating that it intended to regulate apps under its definition of a regulated device. • Per the guidance, this includes apps that function as extensions of existing medical devices, as well as apps that emulate the functions of those devices. • In that time, the FDA has reviewed and approved apps, including Mobisante (ultrasound) and iExaminer (the ophthalmoscope that can accommodate an iPhone). • According to Wired, the FDA has been generally positive and seems to support all the mobile health innovation taking place. Source: BI Intelligence, August 2013 - 17 - Augustine Fou
  18. 18. Dr. Augustine Fou – Digital Consigliere “Enabling technology such as smartphones with advanced processors and other sensors like heart rate trackers are now mainstream enough to accelerate mobile health trends and create enormous new revenue opportunities.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 18 - @acfou Augustine Fou
  19. 19. APPENDIX - 19 - Augustine Fou
  20. 20. Technology Driven Macro Trends - 20 - Augustine Fou
  21. 21. Computer Use 81% use computers Source: Pew Internet, Feb 2014 - 21 - Augustine Fou
  22. 22. Internet Adoption 87% use internet Source: Pew Internet, Feb 2014 - 22 - Augustine Fou
  23. 23. Speed of Adoption Source: Forbes Magazine - 23 - Augustine Fou
  24. 24. Smartphone Ownership 35-56% use smartphones 91% have mobile devices Source: Pew Internet June 2013 - 24 - Augustine Fou
  25. 25. Use of Social Networks Who Uses Social Networks Use on Mobile Devices Source: Pew Internet Dec 2013 - 25 - Augustine Fou
  26. 26. Top Online Activities Source: Pew Internet, April 2012 - 26 - Augustine Fou

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