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Mistargeted Ads Investigated by Augustine Fou Technical Forensics

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Feb 12, 2014

  • 199,151 views

brand safety, mis-targeting of ads. Advertisers should focus more on users who "raise their hand" through search and then deliver the information they need, rather than 'spray and pray" using digital ...

brand safety, mis-targeting of ads. Advertisers should focus more on users who "raise their hand" through search and then deliver the information they need, rather than 'spray and pray" using digital ads.

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Mistargeted Ads Investigated by Augustine Fou Technical Forensics Mistargeted Ads Investigated by Augustine Fou Technical Forensics Presentation Transcript