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Mistargeted Ads Investigated by Augustine Fou Technical Forensics
 

Mistargeted Ads Investigated by Augustine Fou Technical Forensics

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brand safety, mis-targeting of ads. Advertisers should focus more on users who "raise their hand" through search and then deliver the information they need, rather than 'spray and pray" using digital ...

brand safety, mis-targeting of ads. Advertisers should focus more on users who "raise their hand" through search and then deliver the information they need, rather than 'spray and pray" using digital ads.

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    Mistargeted Ads Investigated by Augustine Fou Technical Forensics Mistargeted Ads Investigated by Augustine Fou Technical Forensics Presentation Transcript

    • Augustine Fou- 1 - Dr. Augustine Fou acfou [at] mktsci.com http://linkd.in/augustinefou February 2014 Mis-Targeted Ads & Brand Safety Issues
    • Augustine Fou- 2 - The Problem “Even if a SITE is appropriate – in this case Slideshare.net (subsidiary of LinkedIn) the ad could still be displayed next to inappropriate content – in this case AdultFriendFinder.” -- Dr. Augustine Fou
    • Augustine Fou- 3 - Brand Safety Issue Carnival Cruise Line ad next to AdultFriendFinder slideshare Site:slideshare.net
    • Augustine Fou- 4 - Brand Safety Issue Site: break.com
    • Augustine Fou- 5 - Brand Safety Issue Geico ad next to AdultFriendFinder slideshare
    • Augustine Fou- 6 - Brand Safety Issue
    • Augustine Fou- 7 - Brand Safety Issue Kissimmee Florida ad next to AdultFriendFinder slideshare
    • Augustine Fou- 8 - Brand Safety Issue 3 Musketeers ad next to AdultFriendFinder slideshare
    • Augustine Fou- 9 - Brand Safety Issue AT&T ad next to AdultFriendFinder slideshare
    • Augustine Fou- 10 - Brand Safety Issue
    • Augustine Fou- 11 - Brand Safety Issue
    • Augustine Fou- 12 - Brand Safety Issue
    • Augustine Fou- 13 - Brand Safety Issue
    • Augustine Fou- 14 - Brand Safety Issue
    • Augustine Fou- 15 - Brand Safety Issue
    • Augustine Fou- 16 - Brand Safety Issue
    • Augustine Fou- 17 - Baby Metal NSFW Sprint Framily Ad next to .. Baby Metal punk rock video
    • Augustine Fou- 18 - What Advertisers Can/Should Do
    • Augustine Fou- 19 - Areas of Optimization bots /not seen by humans delivery viewability targeting waste reduction improving optimization 30% 40% 30%
    • Augustine Fou- 20 - Improve Targeting 23% Ad Blocked (PageFair) 54% Not In View (comScore) 24 – 29% confirmed bot (Solve Media) 25% On-Target Delivery (Nielsen) After waste reduction, advertisers can focus on improving targeting
    • Augustine Fou- 21 - Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 Fake Linkedin Profiles By: Augustine Fou, December 2013 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 An Ecosystem of Digital Ad Fraud By: Augustine Fou, October 2013 Augustine Fou- 21 - Digital Ad Fraud Briefing By: Augustine Fou December 2013 Ad Fraud Fighting Techniques By: Augustine Fou October 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013
    • Augustine Fou- 22 - Dr. Augustine Fou – Technical Forensics “I advise clients on optimizing advertising across all channels. One main area of focus is reducing ad waste due to fraud – fake impressions, clicks, leads, and sales – which produces immediate ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou