Marketing Budget as Percent of Company Revenue by Augustine Fou

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marketing budgets are on average 10% of the company revenues. In some industries, smaller portions of revenue are allocated to marketing.

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Marketing Budget as Percent of Company Revenue by Augustine Fou

  1. 1. Augustine Fou- 1 - Marketing as Percent of Revenues Source: Gartner March 2013
  2. 2. Augustine Fou- 2 - Digital As Percent of Revenues Source: Gartner March 2013
  3. 3. Augustine Fou- 3 - Dr. Augustine Fou – Chief Digital Strategist “I advise clients on allocating and optimizing their marketing budget across traditional and digital channels.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 Augustine Fou@acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  4. 4. Augustine Fou- 4 - Related Articles Trends in Advertising By: Augustine Fou, Nov 15, 2012 Branding Today: Why It’s Ineffective, Irrelevamt, Irritating, and Impotent By: Augustine Fou, June 21, 2012 Search Kicks Display in Effectiveness By Augustine Fou, April 2012 Display Ad Benchmarks By Augustine Fou, August 2013 Mythbusting TV Advertising By: Augustine Fou Feb 2014 Augustine Fou- 4 -

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