Magazines ContinueAll-Fronts Decline           Dr. Augustine Fou           http://linkd.in/augustinefou           April 20...
Overall Circulation Drops Again                    Source: State of the News Media 2012-2-                                ...
Newsstand Circulation Drops Again                    Source: State of the News Media 2012-3-                              ...
Magazine Ad Pages Resume Decline                    Source: State of the News Media 2012-4-                               ...
Google Now Larger Than Print           Source: Google, NAA, PIB-5-                                   Augustine Fou
More Categories Declining                  Source: State of the News Media 2012-6-                                       A...
Big Advertisers Reducing Spend                   Source: State of the News Media 2012-7-                                  ...
Related Articles      Future of Advertising      By: Augustine Fou, March 15, 2013      Smartphone Penetration Exceeds 50 ...
Dr. Augustine Fou – Chief Digital Strategist  “As more users move to mobile; sites  need to adapt to serve them. But mobil...
APPENDIX- 10 -      Augustine Fou
Big Magazines’ Web TrafficCannot Drive Enough Replacement Ad Revenue                          Source: State of the News Me...
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Magazines Continue Decline in All Aspects by Augustine Fou

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Transcript of "Magazines Continue Decline in All Aspects by Augustine Fou"

  1. 1. Magazines ContinueAll-Fronts Decline Dr. Augustine Fou http://linkd.in/augustinefou April 2013-1- Augustine Fou
  2. 2. Overall Circulation Drops Again Source: State of the News Media 2012-2- Augustine Fou
  3. 3. Newsstand Circulation Drops Again Source: State of the News Media 2012-3- Augustine Fou
  4. 4. Magazine Ad Pages Resume Decline Source: State of the News Media 2012-4- Augustine Fou
  5. 5. Google Now Larger Than Print Source: Google, NAA, PIB-5- Augustine Fou
  6. 6. More Categories Declining Source: State of the News Media 2012-6- Augustine Fou
  7. 7. Big Advertisers Reducing Spend Source: State of the News Media 2012-7- Augustine Fou
  8. 8. Related Articles Future of Advertising By: Augustine Fou, March 15, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Biggest Lies of Television Advertising By: Augustine Fou, May 1, 2012 Digital is a Philosophy By: Augustine Fou, March 31, 2011-8- Augustine Fou
  9. 9. Dr. Augustine Fou – Chief Digital Strategist “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou-9- @acfou Augustine Fou
  10. 10. APPENDIX- 10 - Augustine Fou
  11. 11. Big Magazines’ Web TrafficCannot Drive Enough Replacement Ad Revenue Source: State of the News Media 2012- 11 - Augustine Fou

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