Irreversible Trends           Dr. Augustine Fou           December 4, 2012-1-                  Augustine Fou
From No Internet to Internet       Source: Mary Meeker, KPCB, December 2012-2-                                            ...
From Landlines to Mobile       Source: Mary Meeker, KPCB, December 2012-3-                                               A...
No Search to Searchable      Source: Mary Meeker, KPCB, December 2012-4-                                              Augu...
From Desktops to Laptops                                                   Tablets almost caught                          ...
Software to Apps        Packaged        software      100’s of titles   hundreds of 1000’s of apps-6-                     ...
More niche, more special      craft beer   flavored vodka-7-                            Augustine Fou
Personalization/Customization    personalized                     photo products   3D printing  e-greeting cards      1990...
Shareverything Economy      Zipcar                                       See more ...               Urban bicycle sharing-...
Power Shift to Consumers          Users trust peers the most, ads the least.                             92% trust        ...
Dr. Augustine Fou – Chief Digital Strategist “I analyze trends and advise clients on getting out in front of them, rather ...
Upcoming SlideShare
Loading in …5
×

Irreversible Trends by Augustine Fou Chief Digital Officer

45,362 views
45,280 views

Published on

Some trends are irreversible -- like being able to search through content. Would anyone go back to paper encyclopedias where you have to page-through to find anything?

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
45,362
On SlideShare
0
From Embeds
0
Number of Embeds
2,130
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Irreversible Trends by Augustine Fou Chief Digital Officer

  1. 1. Irreversible Trends Dr. Augustine Fou December 4, 2012-1- Augustine Fou
  2. 2. From No Internet to Internet Source: Mary Meeker, KPCB, December 2012-2- Augustine Fou
  3. 3. From Landlines to Mobile Source: Mary Meeker, KPCB, December 2012-3- Augustine Fou
  4. 4. No Search to Searchable Source: Mary Meeker, KPCB, December 2012-4- Augustine Fou
  5. 5. From Desktops to Laptops Tablets almost caught up to Desktops Consumer sales of PCs and tablets Source: NPD, Morgan Stanley Research Percent of PC Shipments – Desktop vs. Portable Source: IDC Worldwide quarterly PC Tracker 65% Laptops-5- Augustine Fou
  6. 6. Software to Apps Packaged software 100’s of titles hundreds of 1000’s of apps-6- Augustine Fou
  7. 7. More niche, more special craft beer flavored vodka-7- Augustine Fou
  8. 8. Personalization/Customization personalized photo products 3D printing e-greeting cards 1990’s 2000’s 2010’s-8- Augustine Fou
  9. 9. Shareverything Economy Zipcar See more ... Urban bicycle sharing-9- Augustine Fou
  10. 10. Power Shift to Consumers Users trust peers the most, ads the least. 92% trust “recommendations from people I know” 47% trust “ads on TV” Source: Nielsen, April 2012 33% trust “online banner ads” 29% trust “text ads on mobile phones”- 10 - Augustine Fou
  11. 11. Dr. Augustine Fou – Chief Digital Strategist “I analyze trends and advise clients on getting out in front of them, rather than be a victim to them.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou

×