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iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014
 

iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014

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Most pharma companies have historically marketed to physicians or hospitals. But with the number of patients taking charge of their own healthcare, and looking up information online, it has become ...

Most pharma companies have historically marketed to physicians or hospitals. But with the number of patients taking charge of their own healthcare, and looking up information online, it has become increasingly important for pharma companies to do DTC (direct to consumer) marketing or at least leverage the big data of the consumers' actions online.

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    iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014 iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014 Presentation Transcript