“Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.”
3. Taco Bell – Doritos Locos
March 2012
“100 million sold in
10 weeks” (it took
McDonald’s 18 yrs to
sell its first 100 million
burgers)
- NYTimes June 2012
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4. Taco Bell – Mtn Dew A.M.
May 2012
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5. Taco Bell – Cantina Bell
June 2012
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6. Dominos – Artisan Pizza
September 2011
http://www.youtube.com/watch?v=KpytOcE9sT4
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13. Dr. Augustine Fou – Chief Digital Strategist
“Innovating product is just as important
as innovating marketing; Taco Bell has
run awesome experiments in new
product, leading to incredible earned
media.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
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