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Innovating Your Way Out of Slump by Augustine Fou
 

Innovating Your Way Out of Slump by Augustine Fou

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“Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.”

“Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.”

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    Innovating Your Way Out of Slump by Augustine Fou Innovating Your Way Out of Slump by Augustine Fou Presentation Transcript

    • Innovating Out of a Marketing Slump Dr. Augustine Fou http://www.linkedin.com/in/augustinefou June 5, 2012.June 6, 2012 1
    • New Products thatActually Sold WellJune 6, 2012 2
    • Taco Bell – Doritos LocosMarch 2012 “100 million sold in 10 weeks” (it took McDonald’s 18 yrs to sell its first 100 million burgers) - NYTimes June 2012June 6, 2012 3
    • Taco Bell – Mtn Dew A.M.May 2012June 6, 2012 4
    • Taco Bell – Cantina BellJune 2012June 6, 2012 5
    • Dominos – Artisan PizzaSeptember 2011 http://www.youtube.com/watch?v=KpytOcE9sT4June 6, 2012 6
    • Real Innovation orJust Advertising?June 6, 2012 7
    • Applebees – Lemon ShrimpJuly 2012 http://www.youtube.com/watch?v=8RQ4hY5NzrIJune 6, 2012 8
    • Questionable“Innovation”June 6, 2012 9
    • KFC – Cheese Top BurgerJuly 2012 Only available in the Philippines; but went “viral” on the web.June 6, 2012 10
    • Burger King – Bacon SundaeJune 2012June 6, 2012 11
    • Quick (Belgium) – Dark Vador BurgerJanuary 2012June 6, 2012 12
    • Dr. Augustine Fou – Chief Digital Strategist “Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouJune 6, 2012 acfou@mktsci.com 13