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Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
Innovating Your Way Out of Slump by Augustine Fou
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Innovating Your Way Out of Slump by Augustine Fou

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“Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.” …

“Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.”

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  • 1. Innovating Out of a Marketing Slump Dr. Augustine Fou http://www.linkedin.com/in/augustinefou June 5, 2012.June 6, 2012 1
  • 2. New Products thatActually Sold WellJune 6, 2012 2
  • 3. Taco Bell – Doritos LocosMarch 2012 “100 million sold in 10 weeks” (it took McDonald’s 18 yrs to sell its first 100 million burgers) - NYTimes June 2012June 6, 2012 3
  • 4. Taco Bell – Mtn Dew A.M.May 2012June 6, 2012 4
  • 5. Taco Bell – Cantina BellJune 2012June 6, 2012 5
  • 6. Dominos – Artisan PizzaSeptember 2011 http://www.youtube.com/watch?v=KpytOcE9sT4June 6, 2012 6
  • 7. Real Innovation orJust Advertising?June 6, 2012 7
  • 8. Applebees – Lemon ShrimpJuly 2012 http://www.youtube.com/watch?v=8RQ4hY5NzrIJune 6, 2012 8
  • 9. Questionable“Innovation”June 6, 2012 9
  • 10. KFC – Cheese Top BurgerJuly 2012 Only available in the Philippines; but went “viral” on the web.June 6, 2012 10
  • 11. Burger King – Bacon SundaeJune 2012June 6, 2012 11
  • 12. Quick (Belgium) – Dark Vador BurgerJanuary 2012June 6, 2012 12
  • 13. Dr. Augustine Fou – Chief Digital Strategist “Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouJune 6, 2012 acfou@mktsci.com 13

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