Innovating Out of a Marketing Slump         Dr. Augustine Fou               http://www.linkedin.com/in/augustinefou       ...
New Products thatActually Sold WellJune 6, 2012         2
Taco Bell – Doritos LocosMarch 2012                “100 million sold in                10 weeks” (it took                M...
Taco Bell – Mtn Dew A.M.May 2012June 6, 2012               4
Taco Bell – Cantina BellJune 2012June 6, 2012               5
Dominos – Artisan PizzaSeptember 2011               http://www.youtube.com/watch?v=KpytOcE9sT4June 6, 2012                ...
Real Innovation orJust Advertising?June 6, 2012         7
Applebees – Lemon ShrimpJuly 2012               http://www.youtube.com/watch?v=8RQ4hY5NzrIJune 6, 2012                    ...
Questionable“Innovation”June 6, 2012   9
KFC – Cheese Top BurgerJuly 2012               Only available in the Philippines; but went “viral” on the web.June 6, 2012...
Burger King – Bacon SundaeJune 2012June 6, 2012                 11
Quick (Belgium) – Dark Vador BurgerJanuary 2012June 6, 2012                          12
Dr. Augustine Fou – Chief Digital Strategist “Innovating product is just as important as innovating marketing; Taco Bell h...
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Innovating Your Way Out of Slump by Augustine Fou

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“Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.”

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Innovating Your Way Out of Slump by Augustine Fou

  1. 1. Innovating Out of a Marketing Slump Dr. Augustine Fou http://www.linkedin.com/in/augustinefou June 5, 2012.June 6, 2012 1
  2. 2. New Products thatActually Sold WellJune 6, 2012 2
  3. 3. Taco Bell – Doritos LocosMarch 2012 “100 million sold in 10 weeks” (it took McDonald’s 18 yrs to sell its first 100 million burgers) - NYTimes June 2012June 6, 2012 3
  4. 4. Taco Bell – Mtn Dew A.M.May 2012June 6, 2012 4
  5. 5. Taco Bell – Cantina BellJune 2012June 6, 2012 5
  6. 6. Dominos – Artisan PizzaSeptember 2011 http://www.youtube.com/watch?v=KpytOcE9sT4June 6, 2012 6
  7. 7. Real Innovation orJust Advertising?June 6, 2012 7
  8. 8. Applebees – Lemon ShrimpJuly 2012 http://www.youtube.com/watch?v=8RQ4hY5NzrIJune 6, 2012 8
  9. 9. Questionable“Innovation”June 6, 2012 9
  10. 10. KFC – Cheese Top BurgerJuly 2012 Only available in the Philippines; but went “viral” on the web.June 6, 2012 10
  11. 11. Burger King – Bacon SundaeJune 2012June 6, 2012 11
  12. 12. Quick (Belgium) – Dark Vador BurgerJanuary 2012June 6, 2012 12
  13. 13. Dr. Augustine Fou – Chief Digital Strategist “Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouJune 6, 2012 acfou@mktsci.com 13

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