How Many Ads
Can You Stuff on a Page?
Dr. Augustine Fou
Marketing Science Consulting Group

http://linkd.in/augustinefou
M...
NY Times
Do advertisers know their ads are shown next to so many others?
The “Fold”

Bottom portion of page

12 ads per pa...
Boston Herald
The “Fold”

Bottom portion of page

7 ads per page
June 12, 2012
Facebook
Up to 9 ads per page; advertisers should not pay by CPM

1
2
3
4
5
6
7
8
9
June 12, 2012

9 ads
per pageview
Google
Now Google includes “sponsored” ads; they get a referral fee

1
2
3
4

June 12, 2012

5
6
7
8
9
10
11
12

12 ads
on...
Tons of Ads on Pages

http://modernbab y.com/
http://interiorcom plex.com/
So what?
“That many ads on a page makes more
money for the publisher but makes it really
useless for advertisers. If adver...
Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is an industry-recognized
thought leader in digital strateg...
Upcoming SlideShare
Loading in …5
×

How Many Ads Stuffed on a Page

466 views
389 views

Published on

some sites can stuff 25 display ads on the page; many users may not even be able to tell they are ads.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
466
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How Many Ads Stuffed on a Page

  1. 1. How Many Ads Can You Stuff on a Page? Dr. Augustine Fou Marketing Science Consulting Group http://linkd.in/augustinefou May 2013
  2. 2. NY Times Do advertisers know their ads are shown next to so many others? The “Fold” Bottom portion of page 12 ads per page! June 12, 2012
  3. 3. Boston Herald The “Fold” Bottom portion of page 7 ads per page June 12, 2012
  4. 4. Facebook Up to 9 ads per page; advertisers should not pay by CPM 1 2 3 4 5 6 7 8 9 June 12, 2012 9 ads per pageview
  5. 5. Google Now Google includes “sponsored” ads; they get a referral fee 1 2 3 4 June 12, 2012 5 6 7 8 9 10 11 12 12 ads on a page
  6. 6. Tons of Ads on Pages http://modernbab y.com/ http://interiorcom plex.com/
  7. 7. So what? “That many ads on a page makes more money for the publisher but makes it really useless for advertisers. If advertisers still want to do display advertising, they should pay only for performance – CPC, instead of CPM.” - Dr. Augustine Fou, Chief Digital Strategist April 16, 2012. 7
  8. 8. Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou LinkedIn: http://www.linkedin.com/in/augustinefou June 12, 2012 acfou@mktsci.com 8

×