How Many Ads Do US Users Click Per Month by Augustine Fou

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How Many Ads Do US Users Click Per Month by Augustine Fou

  1. 1. How Many Ads Do Users Click per Month? Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com November 2013 -1- Augustine Fou
  2. 2. Display Ads per Month 480 billion display ads per month 1,439 billion display ads per quarter -2- Augustine Fou
  3. 3. Ad CTR Benchmarks -3- Augustine Fou
  4. 4. U.S. Online Population “As of September 2013, there are 196 million users online in the U.S.” 300 million total U.S. population 196 million online U.S. population Source: comScore Dec 2013 -4- Augustine Fou
  5. 5. Percent of Human Clickers NOTE: This data is outdated; the current percent of human clickers should be even less than the reported 16%, due to increased use of ad blockers, etc. -5- Augustine Fou
  6. 6. Implication 480B 0.1% 480M ad impressions per month click-through rate clicks per month 480M clicks 16% of 196M online people 15 clicks /person per month (2,400 ad impressions /mo) -6- Augustine Fou
  7. 7. Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. Using insights and fast-feedback loops from digital, we can not only target brand ads better, but we can shift towards more detailed measurement and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -7- @acfou Augustine Fou
  8. 8. APPENDIX -8- Augustine Fou
  9. 9. Top Display Ad Advertisers -9- Augustine Fou
  10. 10. U.S. Online Population “As of May 2013, 15% of American adults ages 18 and older do not use the internet or email.” 300 million total U.S. population 255 million online U.S. population Source: Pew Internet, May 2013 - 10 - Augustine Fou

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