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High Ad Load Sites Investigated by Augustine Fou
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High Ad Load Sites Investigated by Augustine Fou

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Bad guys load tons o display ads per page so when bots hit those pages they generate enormous quantities of ad impressions which can be sold into ad exchanges.

Bad guys load tons o display ads per page so when bots hit those pages they generate enormous quantities of ad impressions which can be sold into ad exchanges.

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High Ad Load Sites Investigated by Augustine Fou Presentation Transcript

  • 1. Augustine Fou- 1 - High Ad Load Sites Dr. Augustine Fou http://linkd.in/augustinefou December 2013
  • 2. Augustine Fou- 2 - Suspicious Sites
  • 3. Augustine Fou- 3 - 85 ads per page - Suspicious http:// www.missomoms.com/entertaining/halloween-how-to
  • 4. Augustine Fou- 4 - 49 ads per page
  • 5. Augustine Fou- 5 - 25 blocked ads on page 25 Ads Detected on Page site = battlecreekenquirer
  • 6. Augustine Fou- 6 - 19 blocked ads on page 19 Ads Detected on Page site = analyzecanceradvice .com
  • 7. Augustine Fou- 7 - 13 blocked ads on page 13 Ads Detected on Page Beacononlinenews .com/
  • 8. Augustine Fou- 8 - 19 blocked ads on page 19 Ads Detected on Page site = crn .com
  • 9. Augustine Fou- 9 - 9 blocked ads on page 9 Ads Detected on Page site = http://benchmarkrev iews.com/
  • 10. Augustine Fou- 10 - Forum Sites – ad per post
  • 11. Augustine Fou- 11 - More Suspicious Sites • 10 ads reported on the page by AdBlock Plus
  • 12. Augustine Fou- 12 - Suspicious Sites • 5 ads visible
  • 13. Augustine Fou- 13 - Mainstream Sites
  • 14. Augustine Fou- 14 - NY Times – 25 adsDo advertisers know their ads are shown next to so many others? 25 ads per page! Top half Bottom half
  • 15. Augustine Fou- 15 - Facebook 7–9 Ads /pageview 2012 2010 2011 1 2 3 4 5 6 7 8 9 Source: Facebook Display Ads | go-Digital Blog
  • 16. Augustine Fou- 16 - Google – 12 ads per page 1 2 3 4 5 6 7 8 9 10 11 12
  • 17. Augustine Fou- 17 - Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 Fake Linkedin Profiles By: Augustine Fou, December 2013 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 Augustine Fou- 17 - Digital Ad Fraud Briefing By: Augustine Fou December 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013
  • 18. Augustine Fou- 18 - Dr. Augustine Fou – Digital Consigliere “Bad guys create fake websites to accomplish a variety of different forms of fraud. My technical experience allows me to help clients detect and mitigate various forms of tech enabled ad fraud and thus improve the overall effectiveness of their marketing spend.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou