Augustine Fou- 1 -
High Ad Load
Sites Dr. Augustine Fou
http://linkd.in/augustinefou
December 2013
Augustine Fou- 2 -
Suspicious Sites
Augustine Fou- 3 -
85 ads per page - Suspicious
http:// www.missomoms.com/entertaining/halloween-how-to
Augustine Fou- 4 -
49 ads per page
Augustine Fou- 5 -
25 blocked ads on page
25 Ads Detected on Page
site = battlecreekenquirer
Augustine Fou- 6 -
19 blocked ads on page
19 Ads Detected on Page
site = analyzecanceradvice .com
Augustine Fou- 7 -
13 blocked ads on page
13 Ads Detected on Page
Beacononlinenews .com/
Augustine Fou- 8 -
19 blocked ads on page
19 Ads Detected on Page
site = crn .com
Augustine Fou- 9 -
9 blocked ads on page
9 Ads Detected on Page
site = http://benchmarkrev iews.com/
Augustine Fou- 10 -
Forum Sites – ad per post
Augustine Fou- 11 -
More Suspicious Sites
• 10 ads reported on the page by
AdBlock Plus
Augustine Fou- 12 -
Suspicious Sites
• 5 ads
visible
Augustine Fou- 13 -
Mainstream Sites
Augustine Fou- 14 -
NY Times – 25 adsDo advertisers know their ads are shown next to so many others?
25 ads
per page!
Top ...
Augustine Fou- 15 -
Facebook 7–9 Ads /pageview
2012
2010
2011
1
2
3
4
5
6
7
8
9
Source: Facebook Display Ads | go-Digital ...
Augustine Fou- 16 -
Google – 12 ads per page
1
2
3
4
5
6
7
8
9
10
11
12
Augustine Fou- 17 -
Related Articles
Fake YouTube Videos
By: Augustine Fou, December 2013
Fake Linkedin Profiles
By: Augus...
Augustine Fou- 18 -
Dr. Augustine Fou – Digital Consigliere
“Bad guys create fake websites to accomplish
a variety of diff...
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High Ad Load Sites Investigated by Augustine Fou

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Bad guys load tons o display ads per page so when bots hit those pages they generate enormous quantities of ad impressions which can be sold into ad exchanges.

Published in: Business, Technology, Design
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High Ad Load Sites Investigated by Augustine Fou

  1. 1. Augustine Fou- 1 - High Ad Load Sites Dr. Augustine Fou http://linkd.in/augustinefou December 2013
  2. 2. Augustine Fou- 2 - Suspicious Sites
  3. 3. Augustine Fou- 3 - 85 ads per page - Suspicious http:// www.missomoms.com/entertaining/halloween-how-to
  4. 4. Augustine Fou- 4 - 49 ads per page
  5. 5. Augustine Fou- 5 - 25 blocked ads on page 25 Ads Detected on Page site = battlecreekenquirer
  6. 6. Augustine Fou- 6 - 19 blocked ads on page 19 Ads Detected on Page site = analyzecanceradvice .com
  7. 7. Augustine Fou- 7 - 13 blocked ads on page 13 Ads Detected on Page Beacononlinenews .com/
  8. 8. Augustine Fou- 8 - 19 blocked ads on page 19 Ads Detected on Page site = crn .com
  9. 9. Augustine Fou- 9 - 9 blocked ads on page 9 Ads Detected on Page site = http://benchmarkrev iews.com/
  10. 10. Augustine Fou- 10 - Forum Sites – ad per post
  11. 11. Augustine Fou- 11 - More Suspicious Sites • 10 ads reported on the page by AdBlock Plus
  12. 12. Augustine Fou- 12 - Suspicious Sites • 5 ads visible
  13. 13. Augustine Fou- 13 - Mainstream Sites
  14. 14. Augustine Fou- 14 - NY Times – 25 adsDo advertisers know their ads are shown next to so many others? 25 ads per page! Top half Bottom half
  15. 15. Augustine Fou- 15 - Facebook 7–9 Ads /pageview 2012 2010 2011 1 2 3 4 5 6 7 8 9 Source: Facebook Display Ads | go-Digital Blog
  16. 16. Augustine Fou- 16 - Google – 12 ads per page 1 2 3 4 5 6 7 8 9 10 11 12
  17. 17. Augustine Fou- 17 - Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 Fake Linkedin Profiles By: Augustine Fou, December 2013 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 Augustine Fou- 17 - Digital Ad Fraud Briefing By: Augustine Fou December 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013
  18. 18. Augustine Fou- 18 - Dr. Augustine Fou – Digital Consigliere “Bad guys create fake websites to accomplish a variety of different forms of fraud. My technical experience allows me to help clients detect and mitigate various forms of tech enabled ad fraud and thus improve the overall effectiveness of their marketing spend.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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