Gray Hat Techniques
Used by Mainstream Sites
Dr. Augustine Fou
http://linkd.in/augustinefou
October 2013
-1-

Augustine Fo...
Autoplay Video Takeover
Break.com
Autoplayed T-mobile
video ad in full page
takeover.

-2-

Augustine Fou
Autoplay Video Ads
Break.com
Multiple video ads
auto-played
simultaneously on
the same page.

-3-

Augustine Fou
Galleries of Images
Break.com
Every click to
the next image
loads a new ad
impression.

-4-

Augustine Fou
Proven Click Bait
Break.com
Pictures which are designed to get the
user to click, and then click through
nearly the entire...
High Freq Porn Keywords
Break.com
Incorporating
known, high
frequency porn
keywords to get
organic traffic.

1,080 results...
Porn Link-bait Copy
Break.com
Thousands of
pages of pornkeyword
stuffed pages

-7-

Augustine Fou
Duplicate Loading comScore
Searched for the following on Google
"<script>
var _comscore = _comscore ||
[];
_comscore.push(...
Auto Refresh Ads
Inflating ad impressions served

Same page, but ads are auto-refreshed every 2 mins; 7 more ad impression...
Related Articles
Bad Guys Happily Rob Display Advertisers
By: Augustine Fou, July 23, 2012
Everything Fake (Display Ad Fra...
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. One
aspect of thi...
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Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou

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Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou

  1. 1. Gray Hat Techniques Used by Mainstream Sites Dr. Augustine Fou http://linkd.in/augustinefou October 2013 -1- Augustine Fou
  2. 2. Autoplay Video Takeover Break.com Autoplayed T-mobile video ad in full page takeover. -2- Augustine Fou
  3. 3. Autoplay Video Ads Break.com Multiple video ads auto-played simultaneously on the same page. -3- Augustine Fou
  4. 4. Galleries of Images Break.com Every click to the next image loads a new ad impression. -4- Augustine Fou
  5. 5. Proven Click Bait Break.com Pictures which are designed to get the user to click, and then click through nearly the entire 40 image gallery to find said image. -5- Augustine Fou
  6. 6. High Freq Porn Keywords Break.com Incorporating known, high frequency porn keywords to get organic traffic. 1,080 results for “glory hole” -6- 21,500 results for “rape” MANY others so offensive that it is NOT possible to show here. Augustine Fou
  7. 7. Porn Link-bait Copy Break.com Thousands of pages of pornkeyword stuffed pages -7- Augustine Fou
  8. 8. Duplicate Loading comScore Searched for the following on Google "<script> var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "4000003", c3: "4000003", c4: window.location.href, c5: "", c6: "", c15: "" });" Which is the comScore beacon from the page source of Break.com Google shows about 200 results with the same beacon code “4000003” -8- Augustine Fou
  9. 9. Auto Refresh Ads Inflating ad impressions served Same page, but ads are auto-refreshed every 2 mins; 7 more ad impressions -9- Augustine Fou
  10. 10. Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 Everything Fake (Display Ad Fraud, Search Click Fraud) By: Augustine Fou, April 2013 Blacklisting vs Whitelisting By: Augustine Fou, October 2013 Fake Profiles on Facebook By: Augustine Fou, July 2013 How Display Ad Fraud Works By: Augustine Fou, May 2013 - 10 - Augustine Fou
  11. 11. Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. One aspect of this is detecting waste and fraud; and then taking steps to mitigate it.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 11 - @acfou Augustine Fou

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