Your SlideShare is downloading. ×
0
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou

91,697

Published on

Published in: Technology, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
91,697
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Gray Hat Techniques Used by Mainstream Sites Dr. Augustine Fou http://linkd.in/augustinefou October 2013 -1- Augustine Fou
  • 2. Autoplay Video Takeover Break.com Autoplayed T-mobile video ad in full page takeover. -2- Augustine Fou
  • 3. Autoplay Video Ads Break.com Multiple video ads auto-played simultaneously on the same page. -3- Augustine Fou
  • 4. Galleries of Images Break.com Every click to the next image loads a new ad impression. -4- Augustine Fou
  • 5. Proven Click Bait Break.com Pictures which are designed to get the user to click, and then click through nearly the entire 40 image gallery to find said image. -5- Augustine Fou
  • 6. High Freq Porn Keywords Break.com Incorporating known, high frequency porn keywords to get organic traffic. 1,080 results for “glory hole” -6- 21,500 results for “rape” MANY others so offensive that it is NOT possible to show here. Augustine Fou
  • 7. Porn Link-bait Copy Break.com Thousands of pages of pornkeyword stuffed pages -7- Augustine Fou
  • 8. Duplicate Loading comScore Searched for the following on Google "<script> var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "4000003", c3: "4000003", c4: window.location.href, c5: "", c6: "", c15: "" });" Which is the comScore beacon from the page source of Break.com Google shows about 200 results with the same beacon code “4000003” -8- Augustine Fou
  • 9. Auto Refresh Ads Inflating ad impressions served Same page, but ads are auto-refreshed every 2 mins; 7 more ad impressions -9- Augustine Fou
  • 10. Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 Everything Fake (Display Ad Fraud, Search Click Fraud) By: Augustine Fou, April 2013 Blacklisting vs Whitelisting By: Augustine Fou, October 2013 Fake Profiles on Facebook By: Augustine Fou, July 2013 How Display Ad Fraud Works By: Augustine Fou, May 2013 - 10 - Augustine Fou
  • 11. Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. One aspect of this is detecting waste and fraud; and then taking steps to mitigate it.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 11 - @acfou Augustine Fou

×