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Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou
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Gray Hat Ad Techniques Used by Mainstream Sites Investigation by Augustine Fou



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  • 1. Gray Hat Techniques Used by Mainstream Sites Dr. Augustine Fou October 2013 -1- Augustine Fou
  • 2. Autoplay Video Takeover Autoplayed T-mobile video ad in full page takeover. -2- Augustine Fou
  • 3. Autoplay Video Ads Multiple video ads auto-played simultaneously on the same page. -3- Augustine Fou
  • 4. Galleries of Images Every click to the next image loads a new ad impression. -4- Augustine Fou
  • 5. Proven Click Bait Pictures which are designed to get the user to click, and then click through nearly the entire 40 image gallery to find said image. -5- Augustine Fou
  • 6. High Freq Porn Keywords Incorporating known, high frequency porn keywords to get organic traffic. 1,080 results for “glory hole” -6- 21,500 results for “rape” MANY others so offensive that it is NOT possible to show here. Augustine Fou
  • 7. Porn Link-bait Copy Thousands of pages of pornkeyword stuffed pages -7- Augustine Fou
  • 8. Duplicate Loading comScore Searched for the following on Google "<script> var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "4000003", c3: "4000003", c4: window.location.href, c5: "", c6: "", c15: "" });" Which is the comScore beacon from the page source of Google shows about 200 results with the same beacon code “4000003” -8- Augustine Fou
  • 9. Auto Refresh Ads Inflating ad impressions served Same page, but ads are auto-refreshed every 2 mins; 7 more ad impressions -9- Augustine Fou
  • 10. Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 Everything Fake (Display Ad Fraud, Search Click Fraud) By: Augustine Fou, April 2013 Blacklisting vs Whitelisting By: Augustine Fou, October 2013 Fake Profiles on Facebook By: Augustine Fou, July 2013 How Display Ad Fraud Works By: Augustine Fou, May 2013 - 10 - Augustine Fou
  • 11. Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. One aspect of this is detecting waste and fraud; and then taking steps to mitigate it.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: - 11 - @acfou Augustine Fou