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Grandma with harley example by augustine fou
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Grandma with harley example by augustine fou

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Our job as marketers is very different in the new digital world - instead of figuring out what message to push at target users, we need to make sure we have the info for them to find.

Our job as marketers is very different in the new digital world - instead of figuring out what message to push at target users, we need to make sure we have the info for them to find.

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  • 1. Grandma with HarleyHarley would usually not advertise to her because she is not in their typical demographic, but ... 1
  • 2. Grandma with HarleyBut .. when she comes online to search, our job asmarketers is to make sure she can find theinformation she needs … and quickly get to thepurchase. 2
  • 3. Marketing in a Digital WorldTraditional Advertising Marketing in Digital World1. Who is our target 1. What information does customer? target user need?2. What message do we 2. Do we have that info push/shout at them? available?3. Where do we stick the 3. Is it optimized so they can message? find and use it?
  • 4. Dr. Augustine Fou – Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader with over 16 years of management consulting and digital strategy consulting experience, advising marketing executives in digital strategy, search and social media marketing. Dr. Fou is the former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/profile/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou646.867.0826 acfou@mktsci.com