Search Partner
Network Click Fraud
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
January 2014
-1-

Aug...
Sample Bad Guy 1
http://search.foxtab.com

-2-

Augustine Fou
Search Ads
http://search.foxtab.com/results.
php?q=timex+watch&category=
web&start=1

-3-

Augustine Fou
Redirect Link for Ad
http://ccs.infospace.com/ClickHandler.ashx?d
u=www.timex.com&ru=http%3a%2f%2fwww
.timex.com%2f&ld=201...
Destination Page
http://timex.com

-5-

Augustine Fou
Sample Bad Guy 2
http://63.209.69.107/popular. php

-6-

Augustine Fou
Search Ads
http://63.209.69.107/see.php?affid=
err1&subid=1&p=2&r=0&q=Affor
dable%20Health%20Care

-7-

Augustine Fou
Redirect Link for Ad
http://toppagefinder.com/adsclicktrack/click/newjump1.do?affiliate=60469
&subid=1&terms=affordable%20...
Destination Page
http://www.allfinanci
alonline.com/auto/co
mpetitiverates/?utm_source=ad
vertise&utm_medium
=cpc&utm_term...
Related Articles
Digital Ad Fraud Briefing
By: Augustine Fou December 2013

Fake YouTube Videos
By: Augustine Fou, Decembe...
Dr. Augustine Fou – Digital Forensics
“I advise clients on optimizing
advertising across all channels. Using
insights and ...
APPENDIX
- 12 -

Augustine Fou
Algo-generated Sites
NO HUMAN TRAFFIC
ALL BOTS

- 13 -

Augustine Fou
Dozens of Identical Sites

Source: more screen captures
http://picturesandbox.com/screengrab/grouped.php

- 14 -

Augustin...
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Search Partner Network Fraud Example Investigated by Augustine Fou

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Search ad fraud was once thought to be hard to commit. But bad guys with networks of bots and servers have fully automated the process and can rip off millions of dollars from advertisers. No one is immune.

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Search Partner Network Fraud Example Investigated by Augustine Fou

  1. 1. Search Partner Network Click Fraud Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com January 2014 -1- Augustine Fou
  2. 2. Sample Bad Guy 1 http://search.foxtab.com -2- Augustine Fou
  3. 3. Search Ads http://search.foxtab.com/results. php?q=timex+watch&category= web&start=1 -3- Augustine Fou
  4. 4. Redirect Link for Ad http://ccs.infospace.com/ClickHandler.ashx?d u=www.timex.com&ru=http%3a%2f%2fwww .timex.com%2f&ld=20140123&ap=1&app=1 &c=funv14.1&s=funv14&coi=771&cop=mai ntitle&euip=66.108.114.20&npp=1&p=0&pp= 0&pvaid=9e6f5a2dbb93448bbfc7f6e98902b8 e8&ep=1&mid=9&en=wR2%2bp8KG8juYh Ksai6%2bvkBIvj6l0WwVC%2fucmBsNJW% 2bY%3d&hash=A558EF8CE4233922C53DB AC281AE93BC -4- Augustine Fou
  5. 5. Destination Page http://timex.com -5- Augustine Fou
  6. 6. Sample Bad Guy 2 http://63.209.69.107/popular. php -6- Augustine Fou
  7. 7. Search Ads http://63.209.69.107/see.php?affid= err1&subid=1&p=2&r=0&q=Affor dable%20Health%20Care -7- Augustine Fou
  8. 8. Redirect Link for Ad http://toppagefinder.com/adsclicktrack/click/newjump1.do?affiliate=60469 &subid=1&terms=affordable%20health%20ca re&ai=OlxJZnWPK-0c4LvHQZX3re-YNjtC5DYoOzmcGZg1pgKxYUQ2QUl16I1 Ao48K6BhqwzQWKicy_zKn12Z6FtXvN7T4V1ecdut0UyZSBlhLqqY3Dk8vc6Tq idCHbsFfIKC0vHhnkPTl78H2_Mw9U66WN urJdCD_JQCONFwK7Qdj0sI0jBN1xC7osslz XpNdr7Rv2ZDBPW5_hjuyXvl7Om5joKjfU M4bxuxGeiJWasaQZWxA-j00HOh3ENrcJU51GgdLnkBZudmuJUGcYcf YlqkQbzb8Fj9jpDeKqTB341XxqVqOVQw8 gH89tenGm1f9plTIOjACGDHL9SMrokV2CdWl8BXx puUhOA_PvZSNQjG9GOtbckoGpfKx2FlJp G0n -8- Augustine Fou
  9. 9. Destination Page http://www.allfinanci alonline.com/auto/co mpetitiverates/?utm_source=ad vertise&utm_medium =cpc&utm_term=affo rdable+health+care& utm_content=604691&utm_campaign=Al lFinanaicalOnline_E RON -9- Augustine Fou
  10. 10. Related Articles Digital Ad Fraud Briefing By: Augustine Fou December 2013 Fake YouTube Videos By: Augustine Fou, December 2013 How Display Fraud Works By: Augustine Fou, May 2013 Fake Linkedin Profiles By: Augustine Fou, December 2013 How Click Fraud Works By: Augustine Fou, November 2013 Fake Facebook Profiles By: Augustine Fou, Dec 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 - 10 - Augustine Fou
  11. 11. Dr. Augustine Fou – Digital Forensics “I advise clients on optimizing advertising across all channels. Using insights and fast-feedback loops from digital, we can not only target brand ads better, but we can detect and mitigate ad fraud and waste.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 11 - @acfou Augustine Fou
  12. 12. APPENDIX - 12 - Augustine Fou
  13. 13. Algo-generated Sites NO HUMAN TRAFFIC ALL BOTS - 13 - Augustine Fou
  14. 14. Dozens of Identical Sites Source: more screen captures http://picturesandbox.com/screengrab/grouped.php - 14 - Augustine Fou

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