Google Adwords Enhanced Campaigns by Augustine Fou Digitla Strategist

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What are Google Enhanced Campaigns?

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Google Adwords Enhanced Campaigns by Augustine Fou Digitla Strategist

  1. 1. What Are GoogleEnhanced Campaigns Dr. Augustine Fou http://linkd.in/augustinefou March 2013
  2. 2. Search for “Pizza” Looking for User searches for “pizza” a place for … from smartphone around lunch noon in the city User searches for “pizza” Looking for … from desktop computer on pizza home on Friday night in suburbs deliveryContext-aware search results are becoming more necessaryMarch, 5, 2013 2
  3. 3. Automatic Bid AdjustmentsManage bids across devices, locations, and time-of-day • Manage ads across all devices from the same admin interface • Increase bids when user is on smartphone and less than 5 mi awayMarch, 5, 2013 3
  4. 4. Ads Based on User ContextsThe right ad and extension based on device capabilities • When store is open, ad links go to store locator • Physical store closes at 5p; ad links change to direct user to websiteMarch, 5, 2013 4
  5. 5. New Conversion TrackingNew actions can be tracked, along the path to purchase • Measure actions along the path to purchase such as click-to-calls, request for info forms, downloads, app installs, etc.March, 5, 2013 5
  6. 6. Screen-based consumption Source: Google, August 2012 Multi-screen World-6- Augustine Fou
  7. 7. Users getting more advanced Source: Google, August 2012 Multi-screen World-7- Augustine Fou
  8. 8. So What? “By incorporating location, context, and time Google Adwords Enhanced Campaigns can better target ads, adjust ad links, adjust bids, etc. to drive better business results; additionally other actions throughout the purchase path can be tracked and analyzed for finer grain tuning of campaigns.” - Dr. Augustine Fou-8- Augustine Fou
  9. 9. Dr. Augustine Fou – Agency Czar “I advise clients on using new tools and insights from digital to improve all marketing, traditional and digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouMarch, 5, 2013 9 acfou@mktsci.com

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