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Global Recorded Music Sales in Secular Decline
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Global Recorded Music Sales in Secular Decline

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When more users stream music to their devices they no longer need to own tracks or albums where they have to pay to download.

When more users stream music to their devices they no longer need to own tracks or albums where they have to pay to download.

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  • 1. Global Recorded Music Sales in Secular Decline Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com January 2014 -1- Augustine Fou
  • 2. Digital Music Sales Decline Overall for the full year 2013, digital track sales fell 5.7% from 1.34 billion units to 1.26 billion units while digital album sales fell 0.1% to 117.6 million units from the previous year’s total of 117.7 million, according to Nielsen SoundScan. Overall, album sales suffered an 8.4% decline, dipping to 289.4 million units from nearly 316 million units in 2012. The CD declined 14.5% to 165.4 million units, down from 193.4 million in the prior year, while vinyl continued its ascension rising to 6 million units from the 4.55 million the format tallied in 2012. That means vinyl is now 2% of album sales in the U.S; digital albums comprise 40.6% and the CD is 57.2% and cassettes and DVDs 0.2%. Source: Billboard Biz Jan 3, 2014 -2- Augustine Fou
  • 3. Subscription vs Download As more people stream music, fewer will buy and download digital tracks or albums. Source: Ipsos MediaCT Feb 2013 via The Atlantic -3- Augustine Fou
  • 4. Global Recorded Music Sales Increase in digital sales and performance rights (licensing) is not enough to offset the overall secular decline. Source: ifpi, August 2013 via Music Industry Blog -4- Augustine Fou
  • 5. Global Recorded Music Sales Increase in digital sales and performance rights (licensing) is not enough to offset the overall secular decline. Source: ifpi, March 2011 via AllthingsD -5- Augustine Fou
  • 6. Streaming vs Downloads Source: IFPI Dec 2013 -6- Augustine Fou
  • 7. Streaming Not Enough -7- Augustine Fou
  • 8. YoY Growth of Music by Type Mobile music is a good proxy for streamed music where neither album nor individual track were purchased. -8- Augustine Fou
  • 9. YoY Growth of Music by Type -9- Augustine Fou
  • 10. Vinyl Sales Up 30% in 2013 Source: Nielsen Soundscan, October 2013 - 10 - Augustine Fou
  • 11. Dr. Augustine Fou – Digital Consigliere “I track trends and advise clients on getting „on-trend‟ or more ideally getting out in front of them to maximize competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 11 - @acfou Augustine Fou

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