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Global Ad Spend 2013 by Augustine Fou Digital Consigliere
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Global Ad Spend 2013 by Augustine Fou Digital Consigliere

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Global Ad Spend 2013 by Augustine Fou Digital Consigliere Global Ad Spend 2013 by Augustine Fou Digital Consigliere Presentation Transcript

  • Augustine Fou- 1 -Dr. Augustine Fouhttp://linkd.in/augustinefouApril 2013Global AdSpend
  • Augustine Fou- 2 -Global Ad Spend Growth YoYSource: Nielsen via Marketing Charts, Jan 2013
  • Augustine Fou- 3 -U.S. Ad Spend GrowthSource: Kantar Media March 2013 via Marketing Charts
  • Augustine Fou- 4 -Global Ad Spend by SectorSource: Nielsen via Marketing Charts, Feb 2013
  • Augustine Fou- 5 -Related ArticlesTrends in AdvertisingBy: Augustine Fou, November 15, 2012Smartphone Penetration Exceeds 50 PercentBy: Augustine Fou, Mar 21, 2013Biggest Lies of TV AdvertisingBy: Augustine Fou, May 1, 2012Digital is a PhilosophyBy: Augustine Fou, March 31, 2011Augustine Fou- 5 -
  • Augustine Fou- 6 -Dr. Augustine Fou – Digital Consigliere“Global ad spend is rising slightly, butmore dollars are shifting from traditionalto digital. Within digital ad dollars areshifting from impression based toperformance, as advertisers seek ROI.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23@acfouClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou
  • Augustine Fou- 7 -APPENDIX
  • Augustine Fou- 8 -U.S. Ad Spend GrowthSource: Kantar Media March 2013 via Marketing Charts
  • Augustine Fou- 9 -Global Ad Spend by SectorSource: Nielsen, Nov 2012
  • Augustine Fou- 10 -Q1 2012 Ad Spend by SectorSource: Nielsen July 2012