From Social Media Marketing to Stimulating Social Actions by Augustine Fou


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Instead of thinking of social networks as another place to push out ads, what if we thought of stimulating more social actions.

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From Social Media Marketing to Stimulating Social Actions by Augustine Fou

  1. 1. What if ?Social Media Social Marketing Actions Is “digital” your philosophy?
  2. 2. Venues come and go friendster facebook (red) vs myspace myspace (blue) facebook
  3. 3. Action: Create, Refine Community polices itself via “flag as inappropriate” link Community edits and refines the content over timeOctober 19, 2012 3
  4. 4. Action: Curate, Tag – news that others are reading and sharing Delicious bookmarks – what others find valuable and tagOctober 19, 2012 4
  5. 5. Action: Filter, Prioritize – filtering up the best restaurants User reviews and discovery based on others’ actionsOctober 19, 2012 5
  6. 6. Action: Share, Discuss Facebook.comOctober 19, 2012 6
  7. 7. Action: Crowdsource Crowdfunding projects Crowdsourcing creative designOctober 19, 2012 7
  8. 8. Action: Problem-Solve Crowdsourced design Collective problem-solving to tackle difficult challengeOctober 19, 2012 8
  9. 9. Social Actions are more effective Paid Advertising Social Actions 10k Impressions People telling people can lead to the same 1 action 0.001% click-rate Share, recommend, comment, rate, like, etc. 1 action (go to website) 1 action (go to website)October 19, 2012 9
  10. 10. So What? “Social media sites come and go. Instead of just sticking ads on social networks, what if we marketers focused on stimulating more social actions – „sharing, like-ing, discussing, etc.‟” - Dr. Augustine FouOctober 19, 2012 10
  11. 11. Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: LinkedIn: 19, 2012 11