Fake Websites
for Ad Fraud
Dr. Augustine Fou
http://linkd.in/augustinefou
December 2013
-1-

Augustine Fou
CPM Fraud Sites
display ad impressions

-2-

Augustine Fou
Fake Websites
• No content or
content that is
assembled (i.e.
plagiarized)
• Content not
human readable

• Stuffed with la...
CPC Fraud Sites
search ad click fraud
-4-

Augustine Fou
Fake Websites
• Algo generated
• No content
• Stuffed with
keywords
• Uses keyword
domains

• Sends large
quantities of
se...
Malware Sites
to create botnet zombies
-6-

Augustine Fou
60,000 Malware Sites/week
Detected per week

Source: Google Safe Browsing Initiative, Report

-7-

Augustine Fou
Fake Content Sites
for affiliate cookie stuffing

-8-

Augustine Fou
Page w/ Affiliate Links
Characteristics
• Auto-generated by
bots, stuffed with
search keywords
• Attract organic search
tr...
Related Articles
Fake YouTube Videos
By: Augustine Fou, December 2013

How Display Fraud Works
By: Augustine Fou, May 2013...
Dr. Augustine Fou – Digital Consigliere
“Bad guys create fake websites to accomplish
a variety of different forms of fraud...
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Fake Websites for Ad Fraud Investigation by Augustine Fou Digital Forensics

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Bad guys create fake websites to accomplish a variety of different forms of fraud. My technical experience allows me to help clients detect and mitigate various forms of tech enabled ad fraud and thus improve the overall effectiveness of their marketing spend.

Published in: Technology, Business

Fake Websites for Ad Fraud Investigation by Augustine Fou Digital Forensics

  1. 1. Fake Websites for Ad Fraud Dr. Augustine Fou http://linkd.in/augustinefou December 2013 -1- Augustine Fou
  2. 2. CPM Fraud Sites display ad impressions -2- Augustine Fou
  3. 3. Fake Websites • No content or content that is assembled (i.e. plagiarized) • Content not human readable • Stuffed with large numbers of ads • Page auto-reloads • Large abrupt traffic changes -3- Augustine Fou
  4. 4. CPC Fraud Sites search ad click fraud -4- Augustine Fou
  5. 5. Fake Websites • Algo generated • No content • Stuffed with keywords • Uses keyword domains • Sends large quantities of search clicks -5- Augustine Fou
  6. 6. Malware Sites to create botnet zombies -6- Augustine Fou
  7. 7. 60,000 Malware Sites/week Detected per week Source: Google Safe Browsing Initiative, Report -7- Augustine Fou
  8. 8. Fake Content Sites for affiliate cookie stuffing -8- Augustine Fou
  9. 9. Page w/ Affiliate Links Characteristics • Auto-generated by bots, stuffed with search keywords • Attract organic search traffic • Content is not human readable • Stuffed with affiliate links and ads -9- Augustine Fou
  10. 10. Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 How Display Fraud Works By: Augustine Fou, May 2013 Fake Linkedin Profiles By: Augustine Fou, December 2013 How Click Fraud Works By: Augustine Fou, November 2013 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 - 10 - Augustine Fou
  11. 11. Dr. Augustine Fou – Digital Consigliere “Bad guys create fake websites to accomplish a variety of different forms of fraud. My technical experience allows me to help clients detect and mitigate various forms of tech enabled ad fraud and thus improve the overall effectiveness of their marketing spend.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 11 - @acfou Augustine Fou

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