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Fake Views on YouTube Video Ad Fraud Analysis by Augustine Fou
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Fake Views on YouTube Video Ad Fraud Analysis by Augustine Fou

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Fake Views on YouTube Video Ad Fraud Analysis by Augustine Fou Fake Views on YouTube Video Ad Fraud Analysis by Augustine Fou Presentation Transcript

  • Fake Views on YouTube Video Ad Fraud Dr. Augustine Fou October 2013 -1- Augustine Fou
  • Fake Views on YouTube 1.8B views -2- 570M views Augustine Fou
  • How to Buy Video Views Many different people offering thousands of “quality YouTube views” for $5 -3- Augustine Fou
  • Gangnam Style 1.8 billion views news search volume -4- Augustine Fou
  • Gentlemen M/V 570 million views Ratio of Total Watched Time to Total Time: 3,008 yrs / 4,230 yrs = 71.1% Ratio of Views to Shares: 570M / 629k = 907 -5- Augustine Fou
  • Dr. Augustine Fou – Digital Consigliere “I investigate and expose online ad fraud – fake display ad views, fake video views, etc. I advise clients on how to detect and mitigate wasting budget.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -6- @acfou Augustine Fou
  • Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 Everything Fake (Display Ad Fraud, Search Click Fraud) By: Augustine Fou, April 2013 Blacklisting vs Whitelisting By: Augustine Fou, October 2013 Fake Profiles on Facebook By: Augustine Fou, July 2013 How Display Ad Fraud Works By: Augustine Fou, May 2013 -7- Augustine Fou