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Fake Video Views Investigation by Augustine Fou 2014
 

Fake Video Views Investigation by Augustine Fou 2014

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Fake views on videos can be purchased. This usually causes the view pattern to be different than the search volume pattern over the same period of time. We use this methodology to detect videos with ...

Fake views on videos can be purchased. This usually causes the view pattern to be different than the search volume pattern over the same period of time. We use this methodology to detect videos with suspicious views.

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    Fake Video Views Investigation by Augustine Fou 2014 Fake Video Views Investigation by Augustine Fou 2014 Presentation Transcript

    • Augustine Fou- 1 - Fake Video Views Investigation Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com June 2014
    • Augustine Fou- 2 - Lorde - Royals Ratio of Total Watched Time to Total Time: 1,304 yrs / 1,759 yrs = 74% Ratio of Views to Shares: 277.3M / 640.1k = 433 View Velocity (views /days since posting): 277.3M / 351 days = 790k/day http://www.youtube.com/watch?v=nlcIKh6sBtc
    • Augustine Fou- 3 - Lorde - Royals Daily views on YouTube Web Search (Google Trends) Keyword – “lorde royals”
    • Augustine Fou- 4 - Anna Kendrick – Cups Ratio of Total Watched Time to Total Time: 848 yrs /1,122 yrs = 76% Ratio of Views to Shares: 135.6M / 250.9k = 540 View Velocity (views / days since posting): 135.6M / 418 days = 324.4k/day http://www.youtube.com/watch?v=cmSbXsFE3l8
    • Augustine Fou- 5 - Anna Kendrick – Cups Daily views on Youtube Web Search (Google Trends) Keyword – “anna kendrick cups”
    • Augustine Fou- 6 - Lady Gaga – Applause Ratio of Total Watched Time to Total Time: 931 yrs /1,119 yrs = 84% Ratio of Views to Shares: 165M / 268.8k = 614 View Velocity (views / days since posting): 165M / 289 days = 570.9k/day http://www.youtube.com/watch?v=pco91kroVgQ
    • Augustine Fou- 7 - Lady Gaga – Applause Daily views on YouTube Web Search (Google Trends) Keyword – “lady gaga applause”
    • Augustine Fou- 8 - Drake – Hold On, We’re Going Home Ratio of Total Watched Time to Total Time: 399 yrs / 711 yrs = 56.1% Ratio of Views to Shares: 53.3M / 127.7k = 417.4 View Velocity (views / days since posting): 53.3M / 302 days = 17.6k/day http://www.youtube.com/watch?v=GxgqpCdOKak
    • Augustine Fou- 9 - Drake – Hold On, We’re Going Home Daily views on YouTube Web Search (Google Trends) Keyword – “drake hold on”
    • Augustine Fou- 10 - Britney Spears – Work B**tch Ratio of Total Watched Time to Total Time: 583 yrs / 814 yrs = 71.6% Ratio of Views to Shares: 109.8M / 279.6k = 392.7 View Velocity (views / days since posting): 109.8M / 246 days = 446.3k/day http://www.youtube.com/watch?v=pt8VYOfr8To
    • Augustine Fou- 11 - Britney Spears – Work B**tch Daily views on YouTube Web Search (Google Trends) Keyword – “britney work bitch”
    • Augustine Fou- 12 - Bruno Mars – Treasure Ratio of Total Watched Time to Total Time: 638 yrs / 799.9 yrs = 79.8% Ratio of Views to Shares: 132.1M / 327.4k = 403 View Velocity (views / days since posting): 132.1M / 355 days = 372.1k/day http://www.youtube.com/watch?v=nPvuNsRccVw
    • Augustine Fou- 13 - Bruno Mars – Treasure Daily views on YouTube Web Search (Google Trends) Keyword – “bruno mars treasure”
    • Augustine Fou- 14 - Mirrors – Justin Timberlake Ratio of Total Watched Time to Total Time: 2,004 yrs / 3,066.7 yrs = 65.4% Ratio of Views to Shares: 193.4M / 624.6k = 309.6 View Velocity (views / days since posting): 193.4M / 442 days = 437.6k/day http://www.youtube.com/watch?v=uuZE_IRwLNI
    • Augustine Fou- 15 - Mirrors – Justin Timberlake Daily views on YouTube Web Search (Google Trends) Keyword – “mirrors justin timberlake”
    • Augustine Fou- 16 - Miley Cyrus – We Can’t Stop Ratio of Total Watched Time to Total Time: 2,305 yrs / 2,740 yrs = 84% Ratio of Views to Shares: 407.6M / 418.8k = 971.8 View Velocity (views / days since posting): 407.6M / 350 days = 1.16M/day http://www.youtube.com/watch?v=LrUvu1mlWco
    • Augustine Fou- 17 - Miley Cyrus – We Can’t Stop Daily views on YouTube Web Search (Google Trends) Keyword – “we can’t stop”
    • Augustine Fou- 18 - Imagine Dragons – Radioactive Ratio of Total Watched Time to Total Time: 1,138yrs / 1514.6 yrs = 75% Ratio of Views to Shares: 183.7M / 496.9k = 369.7 View Velocity (views / days since posting): 183.7M / 541 days = 339.6k/day http://www.youtube.com/watch?v=ktvTqknDobU
    • Augustine Fou- 19 - Imagine Dragons – Radioactive Daily views on YouTube Web Search (Google Trends) Keyword – “imagine dragons radioactive”
    • Augustine Fou- 20 - Macklemore – Can’t Hold Us Ratio of Total Watched Time to Total Time: 1,944 yrs / 2,979yrs = 65% Ratio of Views to Shares: 222.1M / 448.5k = 495.2 View Velocity (views / days since posting): 221M / 413 days = 535.1k/day http://www.youtube.com/watch?v=2zNSgSzhBfM
    • Augustine Fou- 21 - Macklemore – Can’t Hold Us Daily views on YouTube Web Search (Google Trends) Keyword – “can’t hold us”
    • Augustine Fou- 22 - Macklemore – Same Love Ratio of Total Watched Time to Total Time: 943 yrs / 1,606 yrs = 58.7% Ratio of Views to Shares: 119.7M / 335.7k = 356.6 View Velocity (views / days since posting): 119.7M / 610 days = 196.2k/day http://www.youtube.com/watch?v=hlVBg7_08n0
    • Augustine Fou- 23 - Macklemore – Same Love Daily views on YouTube Web Search (Google Trends) Keyword – “macklemore same love”
    • Augustine Fou- 24 - Taylor Swift – Trouble Ratio of Total Watched Time to Total Time: 1,287 yrs / 2014 yrs = 64% Ratio of Views to Shares: 177.9M / 283.8k = 415.4 View Velocity (views / days since posting): 117.9M / 537 days = 219.6k/day http://www.youtube.com/watch?v=vNoKguSdy4Y
    • Augustine Fou- 25 - Taylor Swift – Trouble Daily views on YouTube Web Search (Google Trends) Keyword – “taylor swift trouble”
    • Augustine Fou- 26 - Best Song Ever – One Direction Ratio of Total Watched Time to Total Time: 1,924 yrs / 2,930.2 yrs = 65.7% Ratio of Views to Shares: 248.4M / 385k = 645 View Velocity (views / days since posting): 248.4M / 317 days = 783.6k/day http://www.youtube.com/watch?v=o_v9MY_FMcw
    • Augustine Fou- 27 - Best Song Ever – One Direction Daily views on YouTube Web Search (Google Trends) Keyword – “best song ever”
    • Augustine Fou- 28 - Fifth Harmony – Miss Movin’ On Ratio of Total Watched Time to Total Time: 136 yrs / 159.4 yrs = 85.3% Ratio of Views to Shares: 25.2M / 40k = 630 View Velocity (views / days since posting): 25.2M / 324 days = 77.8k/day http://www.youtube.com/watch?v=Qti2X20w_gA
    • Augustine Fou- 29 - Fifth Harmony – Miss Movin’ On Daily views on YouTube Web Search (Google Trends) Keyword – “miss movin on”
    • Augustine Fou- 30 - Eminem – Berzerk Ratio of Total Watched Time to Total Time: 551 yrs / 834 yrs = 66% Ratio of Views to Shares: 101.6M / 232k = 438 View Velocity (views / days since posting): 101.6M / 268 days = 379.1k/day http://www.youtube.com/watch?v=ab9176Srb5Y
    • Augustine Fou- 31 - Eminem – Berzerk Daily views on YouTube Web Search (Google Trends) Keyword – “eminem berzerk”
    • Augustine Fou- 32 - Maroon 5 – Love Somebody http://www.youtube.com/watch?v=CevxZvSJLk8 Ratio of Total Watched Time to Total Time: 255 yrs / 347.3yrs = 73.4% Ratio of Views to Shares: 46M / 147.1k = 312.7 View Velocity (views / days since posting): 46M / 379 days = 121.4k/day
    • Augustine Fou- 33 - Maroon 5 – Love Somebody Web Search (Google Trends) Keyword – “maroon 5 love somebody” Daily views on YouTube
    • Augustine Fou- 34 - Miley Cyrus – Wrecking Ball Ratio of Total Watched Time to Total Time: 3,494 yrs / 4,594.4yrs = 76.5% Ratio of Views to Shares: 655.6M / 967k = 678 View Velocity (views / days since posting): 655.6M / 268 days = 2.45M/day http://www.youtube.com/watch?v=My2FRPA3Gf8
    • Augustine Fou- 35 - Miley Cyrus – Wrecking Ball Daily views on YouTube Web Search (Google Trends) Keyword - “wrecking ball”
    • Augustine Fou- 36 - PSY – Gangnam Style Ratio of Total Watched Time to Total Time: 3,549 yrs / 5,102.5 yrs = 69.6% Ratio of Views to Shares: 690.6M / 716.8k = 963.4 View Velocity (views / days since posting): 690.6M / 427 days = 1.62M/day http://www.youtube.com/watch?v=ASO_zypdnsQ
    • Augustine Fou- 37 - PSY – Gangnam Style Daily views on YouTube Web Search (Google Trends) Keyword - “gangname style”
    • Augustine Fou- 38 - PSY – Gentleman Ratio of Total Watched Time to Total Time: 3,549 yrs / 5,102.5 yrs = 69.6% Ratio of Views to Shares: 690.6M / 716.8k = 963.4 View Velocity (views / days since posting): 690.6M / 427 days = 1.62M/day http://www.youtube.com/watch?v=ASO_zypdnsQ
    • Augustine Fou- 39 - PSY – Gentleman Daily views on YouTube Web Search (Google Trends) Keyword - “psy gentleman”
    • Augustine Fou- 40 - Assassins Creed Parkour Ratio of Total Watched Time to Total Time: 137 yrs / 184.5 yrs = 74.3% Ratio of Views to Shares: 36.4M / 102.5k = 355 View Velocity (views / days since posting): 36.4M / 639 days = 60k/day http://www.youtube.com/watch?v=aAhPaiajwDY
    • Augustine Fou- 41 - Assassins Creed Parkour Daily views on YouTube Web Search (Google Trends) Keyword – “assassins creed parkour”
    • Augustine Fou- 42 - Lady Gaga – Machete Kills Ratio of Total Watched Time to Total Time: 40 yrs / 63 yrs = 63.5% Ratio of Views to Shares: 10.2M / 21.6k = 472.2 View Velocity (views / days since posting): 10.2M / 299 days = 34.1k/day http://www.youtube.com/watch?v=nlcIKh6sBtc
    • Augustine Fou- 43 - Lady Gaga – Machete Kills Daily views on YouTube Web Search (Google Trends) Keyword – “lady gaga machete kills”
    • Augustine Fou- 44 - Ariana Grande- The Way Ratio of Total Watched Time to Total Time: 829 yrs / 1126.3 yrs = 73.6% Ratio of Views to Shares: 153.8M / 156.6k = 982 View Velocity (views / days since posting): 153.8M / 433 days = 355.2k/day http://www.youtube.com/watch?v=_sV0S8qWSy0
    • Augustine Fou- 45 - Ariana Grande- The Way Daily views on YouTube Web Search (Google Trends) Keyword – “ariana grande the way”
    • Augustine Fou- 46 - Avicii – Wake Me Up Ratio of Total Watched Time to Total Time: 2,189 yrs / 3,117.6 yrs = 70.2% Ratio of Views to Shares: 361.5M / 1.1M = 324.7 View Velocity (views / days since posting): 361.5M / 310 days = 1.17M/day http://www.youtube.com/watch?v=IcrbM1l_BoI
    • Augustine Fou- 47 - Avicii – Wake Me Up Daily views on YouTube Web Search (Google Trends) Keyword – “avicii wake me up”
    • Augustine Fou- 48 - Suspect Traffic / Views (view pattern does not match search pattern)
    • Augustine Fou- 49 - Austin Mahone – What About Love Ratio of Total Watched Time to Total Time: 451 yrs / 597.9 yrs = 75% Ratio of Views to Shares: 80.6M / 171.4k = 470 View Velocity (views / days since posting): 80.6M / 477 days = 168.9k/day http://www.youtube.com/watch?v=2PEG82Udb90
    • Augustine Fou- 50 - Austin Mahone – What About Love Daily views on YouTube Web Search (Google Trends) Keyword – “austin mahone what about love”
    • Augustine Fou- 51 - Rihanna ft. Mikky Ekko – Stay Ratio of Total Watched Time to Total Time: 1,817 yrs / 2,185.5 yrs = 83% Ratio of Views to Shares: 279M / 664k = 420 View Velocity (views / days since posting): 279M / 477 days = 585k/day http://www.youtube.com/watch?v=JF8BRvqGCNs
    • Augustine Fou- 52 - Rihanna ft. Mikky Ekko – Stay Daily views on YouTube Web Search (Google Trends) Keyword – “rihanna stay” anomalous traffic pattern
    • Augustine Fou- 53 - Ke$ha- TiK ToK Ratio of Total Watched Time to Total Time: / = % Ratio of Views to Shares: M / k = View Velocity (views / days since posting): 174.9M / 1,673 days = 104.5k/day http://www.youtube.com/watch?v=iP6XpLQM2Cs
    • Augustine Fou- 54 - Ke$ha- TiK ToK Daily views on YouTube Web Search (Google Trends) Keyword - “tik tok” propped up baseline
    • Augustine Fou- 55 - Katie Perry – Roar Ratio of Total Watched Time to Total Time: 3,114 yrs / 4,402 yrs = 71% Ratio of Views to Shares: 516M / 860.6k = 600 View Velocity (views / days since posting): 516M / 272 days = 189.7k/day http://www.youtube.com/watch?v=CevxZvSJLk8
    • Augustine Fou- 56 - Katie Perry – Roar Daily views on YouTube Web Search (Google Trends) Key word – “ katy perry roar”
    • Augustine Fou- 57 - Selena Gomez – Come & Get It Ratio of Total Watched Time to Total Time: 1,507 yrs / 2,259.3 yrs = 66.7% Ratio of Views to Shares: 246.5M / 332.4k = 741.6 View Velocity (views / days since posting): 246.5M / 393 days = 627.2k/day http://www.youtube.com/watch?v=n-D1EB74Ckg
    • Augustine Fou- 58 - Selena Gomez – Come & Get It Daily views on YouTube Web Search (Google Trends) Keyword – “come and get it”
    • Augustine Fou- 59 - Dr. Augustine Fou – Digital Consigliere “I study online advertising trends and delve into ‘evidence based’analysis of various forms of online ads so I can advise clients on optimizing their ad spending across channels and specifically in digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou