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Augustine Fou- 1 -
Fake Traffic
Site Examples
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
June 2014
Augustine Fou- 2 -
Author’s Commentary
“Sites that have very large changes in
traffic – either up or down – are
suspicious...
Augustine Fou- 3 -
FinditinAuto
Augustine Fou- 4 -
FamilyPet101
Augustine Fou- 5 -
AllAbouttheCar
Augustine Fou- 6 -
FinditinBusiness
Augustine Fou- 7 -
FinditinEntertainment
Augustine Fou- 8 -
FinditinGaming
Augustine Fou- 9 -
FinditinTravel
Augustine Fou- 10 -
FinditinLasVegas
Augustine Fou- 11 -
Dr. Augustine Fou – Digital Consigliere
“I study ad fraud and how bad guys
commit it so we can help br...
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Fake Traffic Site Examples 2014 Augustine Fou

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Many sites are fake and the traffic to them is fake -- for the purpose of generating ad impressions in order to rip off advertisers. This is usually characterized by large changes in traffic without corresponding changes to search volume.

Published in: Marketing, Technology, Business
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Transcript of "Fake Traffic Site Examples 2014 Augustine Fou"

  1. 1. Augustine Fou- 1 - Fake Traffic Site Examples Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com June 2014
  2. 2. Augustine Fou- 2 - Author’s Commentary “Sites that have very large changes in traffic – either up or down – are suspicious. Furthermore, if there is no search volume increase to support these changes, it almost definitely is fake traffic since humans rely on search to find ‘long- tail’content sites.” -- Dr. Augustine Fou
  3. 3. Augustine Fou- 3 - FinditinAuto
  4. 4. Augustine Fou- 4 - FamilyPet101
  5. 5. Augustine Fou- 5 - AllAbouttheCar
  6. 6. Augustine Fou- 6 - FinditinBusiness
  7. 7. Augustine Fou- 7 - FinditinEntertainment
  8. 8. Augustine Fou- 8 - FinditinGaming
  9. 9. Augustine Fou- 9 - FinditinTravel
  10. 10. Augustine Fou- 10 - FinditinLasVegas
  11. 11. Augustine Fou- 11 - Dr. Augustine Fou – Digital Consigliere “I study ad fraud and how bad guys commit it so we can help brand advertisers mitigate the fraud and directly increase the ROI of their digital marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou Augustine Fou- 11 -

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