Fake Traffic Site Examples 2014 Augustine Fou

1,130 views

Published on

Many sites are fake and the traffic to them is fake -- for the purpose of generating ad impressions in order to rip off advertisers. This is usually characterized by large changes in traffic without corresponding changes to search volume.

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,130
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fake Traffic Site Examples 2014 Augustine Fou

  1. 1. Augustine Fou- 1 - Fake Traffic Site Examples Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com June 2014
  2. 2. Augustine Fou- 2 - Author’s Commentary “Sites that have very large changes in traffic – either up or down – are suspicious. Furthermore, if there is no search volume increase to support these changes, it almost definitely is fake traffic since humans rely on search to find ‘long- tail’content sites.” -- Dr. Augustine Fou
  3. 3. Augustine Fou- 3 - FinditinAuto
  4. 4. Augustine Fou- 4 - FamilyPet101
  5. 5. Augustine Fou- 5 - AllAbouttheCar
  6. 6. Augustine Fou- 6 - FinditinBusiness
  7. 7. Augustine Fou- 7 - FinditinEntertainment
  8. 8. Augustine Fou- 8 - FinditinGaming
  9. 9. Augustine Fou- 9 - FinditinTravel
  10. 10. Augustine Fou- 10 - FinditinLasVegas
  11. 11. Augustine Fou- 11 - Dr. Augustine Fou – Digital Consigliere “I study ad fraud and how bad guys commit it so we can help brand advertisers mitigate the fraud and directly increase the ROI of their digital marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou Augustine Fou- 11 -

×